Tamara provides a buy now, pay later (BNPL) service tailored for the Middle East. It partners with merchants to offer consumers flexible payment options in Saudi Arabia, the United Arab Emirates, and Kuwait, with a Sharia-compliant framework. The product works by Tamara paying the merchant the full purchase amount upfront (minus a small merchant fee), while the consumer repays Tamara in installments over time, without late fees for delays. This model shifts payment risk to Tamara and aims to increase merchant sales while giving shoppers financial flexibility. Tamara differentiates itself from competitors through its focus on Islamic-law compliance and regional specialization, offering a merchant-centric, risk-bearing finance solution that fits local consumer expectations. Its goal is to become the leading BNPL provider in the Middle East, driving e-commerce growth by offering affordable, accessible, and compliant payment options for both shoppers and merchants.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$2.4B
Headquarters
Riyadh, Saudi Arabia
Founded
2020
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