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Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Chime

Chime

1,001-5,000 employees

Online banking platform offering fee-free services

Fintech
Financial Services

Compensation Overview

$130.1k - $180.6kAnnually

+ Bonus + Equity Package

Mid

San Francisco, CA, USA

Hybrid work policy with in-office days and team/company-wide events.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Looker
Requirements
  • 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
  • Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
  • Experience with A/B testing and campaign experimentation.
  • Strong analytical skills with experience in data-driven marketing and performance analysis.
  • Ability to work cross-functionally and collaborate with various stakeholders.
  • Experience with key marketing platforms (Braze, Looker, AI tools a plus)
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources.
  • Experience in the fintech industry.
  • Familiarity with SQL or other data querying languages.
Responsibilities
  • Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
  • Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins.
  • Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem.
  • Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives.

Chime offers online banking services without physical branches, focusing on a fee-free experience. It allows customers to overdraft up to $200 on debit card purchases without fees through its SpotMe service and provides direct deposit for paychecks up to two days earlier than traditional banks. Chime does not charge monthly fees or minimum balance fees and offers a secured credit card to help users build credit. The company's goal is to provide accessible and cost-effective banking solutions for those who prefer digital banking.

Company Stage

Series G

Total Funding

$2.2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

14%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Chime's acquisition of Salt Labs and the launch of Chime Enterprise indicate a strategic expansion into the enterprise market, potentially increasing user growth through employer partnerships.
  • The introduction of MyPay, allowing early wage access, showcases Chime's commitment to innovative solutions that address the financial needs of everyday people.
  • Chime's focus on financial literacy and unique initiatives like Coloring Budgets and partnerships with cultural icons like T-Pain enhance its brand appeal and customer engagement.

What critics are saying

  • Regulatory changes affecting interchange fees and overdraft policies could impact Chime's revenue model, which heavily relies on these fees.
  • The settlement with the CFPB over delayed balance refunds highlights potential compliance and operational risks that could affect customer trust.

What makes Chime unique

  • Chime's entirely online platform eliminates the need for physical branches, offering a seamless digital banking experience unlike traditional banks.
  • The fee-free model, including features like SpotMe and early direct deposit, sets Chime apart from competitors who often charge various fees.
  • Chime's secured credit card that doesn't require a credit check provides a unique opportunity for customers to build credit, distinguishing it from other financial institutions.

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Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!