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Truvo

Local search and advertising in Belgium

Founding Engineer

Full-Time
No salary listed
Mid
New York, NY, USA
In Person
Software EngineeringAI Application Engineering

About the job

Requirements
  • Hands-on experience with large language models and agents, including building, fine-tuning, or deploying them in production.
  • Comfort with integrations, application programming interfaces, and workflow automation.
  • A strong software engineering background and experience building production-grade systems rather than prototypes.
Responsibilities
  • Sit with the insurance team to build artificial intelligence agents that automate workflows and models that understand insurance carrier appetite.
  • Construct deep application programming interface integrations into insurance carriers.
  • Deploy systems to production, move quickly, and take full responsibility for projects.
Desired Qualifications
  • Exposure to fintech or insurtech, retrieval-augmented generation, embeddings, semantic search, or workflow automation.

About the company

Truvo Belgium Comm. V. focuses on local search and advertising across Belgium, offering consumers and businesses a way to connect through both print and digital directories. Its best-known product is the Gouden Gids (goudengids.be) along with other printed directories, helping people find local businesses and contact details. The product suite combines offline listings with online search to reach a national audience. The company’s long history—over 50 years under several names and in different countries—gives it an established position in the local advertising market. Compared with competitors, Truvo emphasizes a broad, nation-wide local directory presence and a track record spanning multiple generations, enabling advertisers to reach local customers through both traditional print and digital channels. The goal is to help people discover local businesses and for advertisers to reach local customers through clear, accessible listings.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Antwerp, Belgium

Founded

2011

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Simplify's Take

What believers are saying

  • Truvo updated its site August 30, 2026, signaling active product iteration.
  • Its AI insurance content, updated July 7, 2026, highlights continuous monitoring positioning.
  • Entrepreneurs First backing and over 100 policies sold by January 2026 validate early demand.

What critics are saying

  • Insurance giants like Geico, Allstate, Farmers, Root, and Hartford compress margins.
  • Truvo's 2025 founding and 100-policy scale leave it vulnerable to incumbents.
  • Carrier availability varies by state, limiting expansion and threatening unit economics.

What makes Truvo unique

  • Truvo sells auto, home, renters, pet, motorcycle, and umbrella insurance.
  • Truvo compares real quotes from 50+ carriers in two minutes.
  • Truvo pairs licensed advisors with free, commission-funded guidance, reducing customer friction.

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