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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

PR Intern

InternshipUpdated on 10/23/2026
No salary listed
Bachelor's
New York, NY, USA
In PersonSupports events locally in NYC/Tri-State Area as needed.
Growth & MarketingPR & Communications

About the job

Requirements
  • Currently pursuing or recently completed a Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Previous internship experience in public relations, influencer marketing, beauty, or a related field is a plus.
  • Strong interest in beauty, skincare, influencers, social media, and pop culture.
  • Ability to multitask and manage time effectively in a fast-paced environment.
  • Highly organized with strong attention to detail; proactive, resourceful, and eager to learn.
  • Excellent written and verbal communication skills.
  • Comfortable working collaboratively and independently.
  • Basic knowledge of influencer management tools is a plus.
  • Ability to support events locally in the New York City/Tri-State Area as needed.
Responsibilities
  • Support daily functions of the public relations and experiential marketing team, including influencer campaigns, product mailers, gifting, and event coordination.
  • Assist with organizing influencer and media lists, trackers, and databases, including Traackr and Meltwater.
  • Help identify emerging creators and monitor social trends for potential partnership opportunities.
  • Support logistics for influencer mailers, paid campaigns, and affiliate programs.
  • Assist in public relations event preparation, including invite tracking, guest list management, and on-site support as needed.
  • Conduct research on competitors, industry trends, and media coverage.
  • Support administrative tasks such as product orders, shipment tracking, and invoice processing.
  • Help compile reports and recap documents for campaigns and events.
Desired Qualifications
  • Previous internship experience in public relations, influencer marketing, beauty, or a related field.
  • Basic knowledge of influencer management tools.

About the company

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers and through luxury partners. Its lineup centers on three pillars: breakthrough technology, patented ingredients, and clinically tested results, with the M.D. line offering medical-grade serums, essences, and ampoules. In addition to products, it offers personalized skin analysis and full-service spa treatments using its formulas. The brand stands out by marrying Amorepacific's long research heritage with a direct-to-consumer and luxury retail approach to deliver science-based skincare for everyday use.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 Amorepacific revenue rose 14.6% and operating profit jumped 53.3%.
  • AP Beauty posted solid Hong Kong growth after Prime Reserve Protocol launched in 2026.
  • Overseas expansion into Japan, APAC, and EMEA improves AP Beauty’s runway beyond Korea.

What critics are saying

  • AP Beauty relies on Amorepacific’s broader portfolio; Sulwhasoo and Laneige can starve its capital.
  • 2026 marketing spend surged 19.7% in Q1 and 37.0% in Q2, pressuring margins.
  • Amazon Luxury Stores and luxury retail standardize prestige skincare, eroding AP Beauty’s pricing power quickly.

What makes AP Beauty unique

  • AP Beauty fuses Amorepacific’s 1954 lab heritage with clinically inspired luxury skincare.
  • March 2026 Amazon Luxury Stores launch gives AP Beauty prestige distribution and global reach.
  • Proprietary lines M.D. and Prime Reserve Protocol emphasize patents, barrier repair, and anti-aging science.

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Benefits

  • Hybrid Work Options