As Growth Marketer & Head of Marketing, B2B you will lead the strategy and execution of all top of funnel efforts to acquire enterprise clients for Quince’s new, fast-growing B2B business which sells logo’d corporate merchandise to Fortune 1000 companies across the US. Your role will be critical in driving 5x year over year revenue growth, from $8M in FY24 to $40M in FY25. You will work closely with the Head of Sales and the team of Account Executives, and will manage a team of 4 BDRS and a paid social marketer with a $2-4MM marketing budget. The ideal candidate must have a proven track record of driving growth efforts in a startup environment and must be a self-starter, self-sufficient, and scrappy with a bias towards technology. The position will report to the Head of Marketing and to the Director of Operations, B2B. You will be the sole Marketing member of the team, and are expected to strategize and execute on your initiatives. 

Responsibilities

Marketing Strategy

• Create and execute on a comprehensive growth marketing plan that aligns with the B2B business’s overall goals.
• Build out a high-quality and economical acquisition channel portfolio to grow our B2B client database (leads), build the B2B brand, warm up B2B leads, and stimulate conversions.
• Identify and own analytics across the marketing funnel (inbound and outbound), and deliver critical reporting.
• Work alongside front end and data engineers to create dashboards for KPI and user behavior tracking and to test and refine landing page and email marketing strategies.

Growth Marketing & Prospecting

• Identify and execute on product-led growth initiatives to drive lead volume and quality and work independently and self-sufficiently to test initiatives including landing pages, microsites, forms, catalogs, savings calculators, etc. 
• Lead prospecting strategy and technology by identifying and implementing the tools and technology used by the BDR team including owning the process of creating, testing, and deploying prospecting sequences.
• Hire and manage a team of up to 4 BDRs with a dotted line to the Head of Sales. 

Paid Social & Email

• Efficiently build and scale paid customer acquisition across LinkedIn, Meta and other key social channels. Manage a budget of $1.5-2M across channels. 
• Oversee the execution of ad campaigns, including design, audience segmentation, budget allocation, and performance tracking. Create design briefs and manage execution of creative content with design and copywriting teams targeting 2 new ad sets per month. 
• Create compelling content. Coordinate design and write copy to implement ads across digital and social channels, newsletters, emails, thought leadership, whitepapers, social media posts, and more. 
• Monitor campaign performance. Optimize for quality (95% of Leads are B2B leads) and efficient lead generation. Determine the key metrics per channel and campaign, set up quantitative dashboards, monitor results, and implement qualitative downstream feedback from the sales team.
• Identify key trends and market opportunities in B2B. Partner with the Sales Team to create and execute on a campaign calendar for B2B corporate gifting (i.e. “admin day”). 
• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunitiesMust be well-versed in paid social best practices, including channel-specific creative formats as well as platform-level metrics and reporting tools. Stay informed about industry trends, platform updates, and best practices to keep our campaigns ahead of the curve.

Qualifications:

• 5+ years experience with top of funnel marketing to bring qualified B2B traffic to web properties 
• Proven track record of driving significant revenue growth through data-driven marketing strategies 
• Experience with growth hacking techniques and a willingness to experiment with new strategies 
• Experience with Marketing automation platforms like HubSpot, SendInBlue, and Google Analytics & AdWords, Clay
• A clear comprehension of KPIs and metrics
• Excited by working in an ever-evolving and fluid solution focused environment