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Full-Time

Senior Strategy Manager

Pricing & Monetization

Updated on 9/6/2024

Trustpilot

Trustpilot

1,001-5,000 employees

Online platform for consumer reviews

Consulting
Consumer Software

Senior, Expert

London, UK

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Marketing
Requirements
  • Experience in highly matrixed companies, ideally in pricing, monetization, or strategy & operations roles, with proven ability to deliver autonomously in fast-paced environments.
  • Proven track record of delivering strategies with commercial impact, high visibility within the company, clear ownership and accountability, and proven impact on the business financials.
  • Comprehensive stakeholder management skills including the ability to influence senior leaders in your day-to-day interactions.
  • Familiarity with different pricing and subscription models across SaaS and B2B markets, with a deep understanding of how SaaS metrics work and are correlated (NRR, churn, rule of 40, etc.).
  • Strong analytical skills and commercial acumen: comfortable creating compelling business cases.
Responsibilities
  • Develop and optimize our core B2B proposition, to ensure our lineup of plans delivers on our customer needs and is highly competitive in the market.
  • Use a combination of your commercial judgment, analytical skills, competitor research, and feedback from our customers and Commercial team to ideate new pricing & monetization models for Trustpilot, to increase our NRR.
  • Support the Growth Product team in optimizing our online sales channel to maximize revenue.
  • Collaborate with Product and Product Marketing to define which new features to develop, and take the lead on deciding how to best package them (e.g. bundling, add-on, tiering, etc.).
  • Support the Director of Pricing & Monetization in exploring net new ancillary revenue opportunities, from initial hypothesis to business cases and concept development, to end-to-end project delivery.
  • Constantly monitor market trends and key industry events, as well as established SaaS players and influencers, to bring an ‘outside-in’ perspective to the business and inform internal efforts.
  • Constantly collaborate with your Pricing & Monetisation colleagues to make sure our plans are priced competitively and in accordance with the value we provide to customers.

Trustpilot connects consumers with businesses by providing an online platform for customer reviews. It allows users to share their experiences and opinions about various products and services, helping others make informed purchasing decisions. The platform is accessible to everyone worldwide, serving both individual consumers and businesses. Trustpilot operates on a free model for consumers, while businesses can subscribe to paid services that offer features like analytics and review management tools. This subscription model is the main source of revenue for Trustpilot. The company emphasizes transparency and trust, maintaining the integrity of its reviews through measures like its Transparency Report. Overall, Trustpilot aims to enhance consumer decision-making and assist businesses in improving their offerings based on customer feedback.

Company Stage

Series E

Total Funding

$199.9M

Headquarters

Copenhagen, Denmark

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

12%
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Simplify's Take

What believers are saying

  • Trustpilot's recent leadership hires from Adobe and Prosus Group signal a strong focus on strategic growth and revenue optimization.
  • The removal of 3.3 million fake reviews in 2023 underscores Trustpilot's dedication to maintaining the integrity and trustworthiness of its platform.
  • Partnerships with companies like Concept Management Ltd and VizyPay highlight Trustpilot's reputation as a trusted platform for genuine customer feedback.

What critics are saying

  • The competitive landscape with players like Yelp and Google Reviews could limit Trustpilot's market share and growth potential.
  • Maintaining the authenticity of reviews is an ongoing challenge that could impact user trust if not managed effectively.

What makes Trustpilot unique

  • Trustpilot's commitment to transparency, exemplified by its Transparency Report, sets it apart in the crowded review platform market.
  • The platform's global reach and open access for both consumers and businesses make it a versatile tool for a wide range of users.
  • Trustpilot's subscription services for businesses, offering advanced analytics and review management tools, provide added value beyond basic review functionalities.