Paid Search Specialist
Brafton
Paid Search Specialist
Brafton
End-to-end content marketing services and technology
This is a remote full-time contract position and is open to candidates in Mexico. Please include a resume in English.
The Paid Search Specialist works with Brafton's Director of Paid Search to create, polish, and execute successful PPC campaigns for our clients. He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns.
The Paid Search Specialist has experience and expertise concerning every aspect of successful paid search efforts, including:
Research and create PPC campaigns:
Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
Advise on monthly campaign spend levels with the client's budget and goals in mind.
Create and/or revise ad copy and messaging.
Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
Create and present compelling paid search proposals/audits.
Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
Report on your results internally and externally in a clear, compelling fashion.
Collaborate closely with the account’s internal stakeholders and client contacts.
Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
Understand PPC best practices and provide insight through client deliverables.
Reliable management and reporting of monthly assigned PPC work.
Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns.
Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients.
Excellent client-facing communication skills (via phone, email, and video call).
The ability to create clear reports with riveting ROI narrative.
Strong interdepartmental and interpersonal skills.
The ability to work at a computer during standard working hours.
Meet scheduled and proposed deadlines.
The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).
Bachelor’s degree preferred.
Minimum two years of relevant work experience
Excellent written and verbal English communication skills
Expert knowledge with the following technologies/software/programs/processes:
Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
Ability to adapt to new software and changes in the paid environment quickly
Ability to meet deadlines within a fast-paced marketing Agency environment
Brafton delivers content marketing services and technology solutions to organizations around the world. It combines creative production with data-driven strategy to execute end-to-end content programs, including SEO, blog posts, ebooks, white papers, infographics, videos, emails, landing pages, and web design. The company works by using its diverse in-house team of SEOs, writers, designers, developers, videographers, and consultants to plan, create, optimize, and distribute content that drives measurable ROI. What sets Brafton apart is its full-stack, globally distributed team and the integration of marketing services with technology tools, enabling scalable campaigns across multiple channels. Its goal is to help clients achieve meaningful ROI through impactful, scalable content marketing at a global scale.
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