Feed Specialist Manager

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE TEAM....

At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 52, we are based in three different offices: London (22), India (27) and New York (3), with all client leadership and strategy governance sitting in the London office.

Responsibilities

ABOUT THE ROLE....

• Maintain product feeds using the Product feed tool for assigned markets and accounts 

• Monitor product feed disapprovals and warning in the various platforms / channels to ensure feed compliance and accuracy + processing errors 

• Adjust feed attributes and changes to align with client objectives 

• Support line manager with product feeds audits to find opportunities and prevent issues for improved performance 
• Collaborate with various internal teams for activation and reporting purposes 

Qualifications

WHAT YOU NEED TO SUCCEED....

Feed Management and data handling 

• Strong proficiency in Excel / Google Sheets (formulas, regex, pivot tables, error troubleshooting). 
• Experience with feed management platforms (e.g. Productsup, Feedonomics, Rithum, Intelligent Reach. 
• Understanding of feed specs and schemas (Google Merchant Center, Meta Catalog, TikTok Catalog, Snapchat Catalog) 
• Ability to troubleshoot feed ingestion & processing errors (missing GTINs, disapproved products, availability mismatches, price errors). 
• Familiarity with file formats (CSV, TSV, XML, JSON) Advertising & Catalog Platforms 

Working knowledge of

• Google Merchant Center (product uploads, diagnostics, policy requirements). 
• Social CataloguesManager  
• Some Understanding how feeds power Shopping campaigns, Performance Max, Dynamic Product Ads, remarketing – nice to have 

Quality Assurance & Optimization 

• Ability to apply data rules and mapping (e.g. auto-append brand, capitalize titles, standardize categories). 
• Understanding of taxonomy mapping (Google product taxonomy, custom categories). 
• Knowledge of product data policies (e.g. restricted items, price/availability sync requirements). 

Analytics & Reporting 

• Experience with Google Analytics (GA4) and UTM tracking for feed-driven campaign – nice to have 
• Ability to build QA reports to catch feed discrepancies (price mismatches, stock errors)  

Soft Skills  

• Strong organizational skills 
• Logical and analytical mindset with high attention to detail 
• Ability to work independently and take initiative with analytics and approach to problem solving mindset 

#LI-MP1

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).