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Hospital for Special Surgery

Orthopedic and rheumatology care with robotics

Digital Content Manager

Social Content CreationPosted on Nov 12
Full-timeNew York, NY, USA$73.5k - $112.3kHybrid

About the Job

Responsibilities

  • Develop and produce written, visual, and video content assets aligned to HSS's brand positioning and the consumer journey to care.
  • Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives.
  • Manage end-to-end production workflows for select content projects, including briefing, drafting, design coordination, review routing, and publishing.
  • Adapt long-form content into multi-channel formats, such as turning a physician Q&A into a blog post, social carousel, email snippet, and short-form video.
  • Coordinate with physicians, researchers, and care teams to develop clinically accurate, consumer-friendly content.
  • Maintain brand voice and editorial standards across all outputs, ensuring consistency with HSS's brand positioning.
  • Partner with the Social Media lead to plan, create, and schedule content across Instagram, LinkedIn, Facebook, YouTube, and X.
  • Produce social-first content, including short-form video, Reels, motion graphics, and story-driven posts, to drive engagement and build brand relevance.
  • Monitor cultural and sports moments for real-time social content opportunities aligned to HSS's brand territory of movement, performance, and injury expertise.
  • Support community engagement efforts, including response frameworks, comment monitoring, and audience interaction.
  • Track social content performance and surface insights to optimize future content planning.
  • Manage content production timelines and workflows, ensuring on-time delivery across concurrent projects.
  • Collaborate cross-functionally with brand, service line marketing, regional marketing, media/performance, and PR teams to align content to campaign priorities.
  • Maintain and organize the content asset library, including images, videos, copy, and templates, for team access and reuse.
  • Brief and manage freelance creators, videographers, or designers as needed to scale production capacity.

About the Company

Hospital for Special Surgery

Orthopedic and rheumatology care with robotics

Hospital for Special Surgery provides specialized medical care in orthopedics and rheumatology for adults and children, including pediatric orthopedic services and joint replacement. Its procedures often use computer navigation and robotic-assisted systems to guide and improve the precision of joint replacement surgeries. Compared with general hospitals, HSS focuses solely on musculoskeletal health and combines high-volume orthopedic care with on-site research and medical education to advance the field. Its goal is to deliver high-quality, outcome-focused musculoskeletal care while pushing forward orthopedic science and training.

Company size
10,001+
Company stage
Grant
Total funding
$36.6M
Headquarters
New York City, New York
Founded
1863

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