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Acosta Group

Retail, marketing, and foodservice solutions provider

Team Lead - Global Integrated/Experiential Marketing

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeSarasota, FL, USA$56.2k

About the Job

Requirements

  • Three to four years of experience in a retail activation environment, with a proven track record of success.
  • Experience in experiential marketing is relevant; backgrounds as a Team Lead, Field Manager, or Event Manager are identified.
  • Experience reporting and analyzing in-field metrics.
  • Some sales experience.
  • Regular access to a vehicle.
  • Willingness to travel frequently within the designated region and work on-site with the team.
  • Ability to mentor and build a team, communicate with team members and the public, and resolve logistical or staffing challenges effectively.
  • Enthusiasm for interacting with people and creating positive brand experiences.

Responsibilities

  • Serve as the primary contact for Brand Ambassadors in the assigned region, including attending team meetings and one-on-one check-ins to provide guidance and address concerns.
  • Oversee day-to-day operational details, including confirming Brand Ambassador punctuality, ensuring they have required materials, and verifying activation-site setup.
  • Build team morale, recognize individual and group achievements, and encourage Brand Ambassadors’ professional growth.
  • Participate in consumer interactions and demonstrate best practices for starting educational conversations, communicating brand messages, and creating positive consumer experiences.
  • Meet with on-site contacts as needed to discuss campaign presence, adjustments, or feedback.
  • Transport necessary assets to activation sites and support setup as required.
  • Resolve logistical challenges, last-minute staffing changes, and other unexpected problems to keep campaigns running smoothly.
  • Review weekly schedules and verify timesheets.
  • Monitor and track key performance indicators focused on consumer engagement, interaction quality, and educational reach.
  • Compile and deliver regular reports on regional team performance, campaign highlights, and operational status to management.
  • Gather qualitative feedback, consumer insights, and photos from the field to share with senior management.
  • Travel regularly and extensively to activation sites to work alongside the team.
  • Use Google Workspace tools, including Docs, Drive, Slides, Sheets, and Meet, to stay organized and communicate.

About the Company

Acosta Group

Retail, marketing, and foodservice solutions provider

Acosta Group is a collective of trusted retail, marketing and foodservice agencies that helps brands grow where they are sold. It works by providing end-to-end support across the customer journey—headquarter sales, omnichannel retail, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, all guided by advanced data and insights. It differs from competitors by operating as a umbrella of specialized agencies rather than a single firm, enabling cohesive, cross-channel programs and seamless data-driven execution. Its goal is to accelerate brand growth everywhere products are sold by connecting today’s commerce activities with tomorrow’s opportunities.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Jacksonville, FL
Founded
2023

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