Full-Time

Senior Marketing Manager

Confirmed live in the last 24 hours

Farfetch

Farfetch

1,001-5,000 employees

Online marketplace for luxury fashion items

Consumer Software
Consumer Goods

Compensation Overview

$115k - $130kAnnually

+ Sign-on Bonus + Restricted Stock Units + Discretionary Awards

Senior

New York, NY, USA

Hybrid position in New York.

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Looker
Data Analysis
Google Analytics
Requirements
  • Strong experience in performance-driven digital marketing, with a strong focus on PPC and paid search, including budget management and profitability analysis.
  • Expertise in running paid channels including Google Shopping Ads and Meta.
  • Strong understanding of analytics tools (Google Analytics, Looker, Tableau, or similar) and the ability to interpret data to drive financial performance and optimize campaigns for profit.
  • Detail-oriented, organized, and proactive with a passion for driving profitable growth.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
Responsibilities
  • Develop, manage, and execute multi-channel marketing campaigns (with focus on paid search, display, affiliates) that drive customer acquisition, customer engagement & retention, revenue growth and profitability.
  • Oversee keyword research, bid management, product feed, and budget allocation to ensure campaigns are optimized for performance and cost efficiency.
  • Monitor and analyze industry trends, platform updates, and competitor activity to adjust strategy for competitive advantage.
  • Implement budget management and forecast practices, ensuring that paid marketing campaigns remain within allocated spend while driving optimal returns.
  • Utilize customer insights, market trends, and analytics tools (i.e. Google Analytics) to track KPIs and inform campaign strategies and measure their effectiveness.
  • Work closely with data engineering and product team to drive data related improvements (i.e. attribution model).
  • Collaborate with the creative and content teams to develop content materials that align with channel needs.
Desired Qualifications
  • Familiarity with additional marketing channels such as Affiliate marketing and SEO.
  • Experience in eCommerce or consumer goods, preferably in fashion, footwear, or lifestyle brands.
  • Experience of supervising or managing a team, capable of leading and mentoring employees to achieve high productivity, performance and collaboration, while fostering a positive work environment.

Farfetch operates an online marketplace that connects luxury fashion brands, boutique retailers, and consumers from around the world. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products. The company generates revenue primarily through commissions on sales made through its platform and offers additional services like digital marketing and logistics to its partners. Unlike many competitors, Farfetch has also expanded into the pre-owned luxury market by acquiring LUXCLUSIF, allowing it to serve a broader audience interested in second-hand luxury goods. The goal of Farfetch is to create a comprehensive digital ecosystem for luxury fashion that connects all stakeholders in the industry.

Company Stage

IPO

Total Funding

$682.9M

Headquarters

London, United Kingdom

Founded

2007

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Virtual try-on technology is gaining popularity in luxury fashion.
  • Farfetch can capitalize on Yoox Net-A-Porter's exit from China.
  • Exclusive partnerships, like with Officina Bernardi, enhance Farfetch's offerings.

What critics are saying

  • Increased competition from Mytheresa could impact Farfetch's market share.
  • Farfetch faces challenges in maintaining its presence in the Chinese market.
  • The sale to Coupang indicates potential financial instability for Farfetch.

What makes Farfetch unique

  • Farfetch connects luxury brands and consumers through a unique online marketplace.
  • The platform offers modular, API-enabled technology for luxury fashion brands.
  • Farfetch provides commerce solutions, enhancing brands' online presence and sales.

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Benefits

Health Insurance

Flexible Work Hours

Employee Pension Scheme