Manager Digital Marketing

Where you will work: This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL; Lakeville, MN; or Sun Prairie, WI office locations.

The contributions you will make:  This position provides leadership for digital marketing activities that strengthen client engagement and support organizational and business objectives. The incumbent implements digital marketing strategies and oversees digital experiences, content, performance and roadmap execution across public-facing digital channels. Through people leadership, cross-functional collaboration and data-informed decision making, this position improves digital marketing effectiveness and client experience.

A typical day: 

• Leads and develops digital marketing professionals by establishing priorities and performance expectations, providing coaching and feedback, managing performance and building individual and team capability.
• Implements digital marketing strategies and plans that align digital experiences, content and channel priorities with broader marketing direction, business objectives and client needs.
• Directs digital experience and content execution across public-facing digital channels to ensure effective, consistent and client-focused experiences.
• Manages the digital marketing roadmap by prioritizing initiatives, coordinating resources and dependencies, and partnering across functions to deliver enhancements and marketing capabilities.
• Evaluates digital marketing and client engagement performance using relevant measures, analytics and insights to identify opportunities, optimize experiences and inform priorities.
• Partners with marketing, technology and business stakeholders to align digital priorities, resolve competing needs and support effective implementation of digital initiatives.
• Advances digital marketing practices by evaluating emerging capabilities, technologies and industry trends and recommending improvements that strengthen marketing effectiveness and client experience.

The skills and experience we prefer you have: 

• Bachelor's degree in marketing, business administration, communications or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the position.
• Minimum seven years of progressively responsible experience in digital marketing, integrated marketing, digital experience or related disciplines.
• Minimum three years of progressive people leadership experience, including responsibility for team performance, coaching, development and work prioritization.
• Experience implementing digital marketing strategies and managing digital initiatives that support organizational or business objectives.
• Experience using digital analytics and performance measures to evaluate marketing effectiveness and inform decisions.
• Experience within financial services, agriculture or another regulated industry, preferred.
• Experience with digital experience platforms, content management systems, CRM platforms or marketing technology, preferred.
• Experience leading cross-functional digital initiatives involving marketing and technology partners, preferred.
• Valid driver's license and ability to travel as needed

Knowledge, Skills & Abilities

• Advanced knowledge of digital marketing practices, digital experiences, content strategy and client engagement.
• Advanced people leadership skills to coach, develop and engage team members while establishing accountability and strengthening team capability.
• Advanced digital marketing planning and execution skills to implement strategies and priorities aligned with broader marketing and business objectives.
• Strong digital experience and content management skills to deliver consistent, client-focused experiences across digital channels.
• Strong analytical and performance measurement skills to interpret digital, client and marketing data and translate insights into improvements.
• Strong roadmap, project and resource management skills to prioritize initiatives, coordinate dependencies and manage competing demands.
• Strong communication, influence and relationship management skills to collaborate across marketing, technology and business functions.
• Solid knowledge of marketing technology, CRM, content management, digital analytics and related digital platforms.
• Strong problem-solving and decision-making skills to evaluate digital opportunities, resolve issues and balance client, business and technology considerations.

#IND100

How we will take care of you:

Our job titles may span more than one career level (associate, senior, principal, etc.). The actual title and base pay offered is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role is eligible for variable compensation and other benefits.

Base Pay 105700 - 142900 USD