HCP Marketing Director

VYNDAMAX (tafamidis) is one of Pfizer's largest and most strategically significant U.S. brands, serving as the anchor brand within Specialty Care. Its landmark launch in transthyretin amyloid cardiomyopathy (ATTR-CM) established Pfizer as the leader in ATTR-CM. Midway through its lifecycle, Vyndamax faces two in-market competitors – one approved in November 2024 and the other in March 2025. Positioning VYNDAMAX for continued category leadership is critical to Pfizer, and sustained performance will demand rigorous strategic planning, flawless operational execution, and disciplined investment management.

The Vyndamax HCP Marketing Director Secondment is an exciting 12-month opportunity for an experienced, agile, and science-loving individual to lead marketing initiatives at a crucial time for a Pfizer priority brand. During the secondment, this role will play a vital part in maintaining and growing Vyndamax’s position as first-line therapy. The HCP Marketing Director will lead the strategy, development, and execution of high-impact HCP marketing initiatives. They will work closely with cross-functional partners to translate scientific data, customer insights, and competitive intelligence into innovative tactics.

This role will report to the Vyndamax HCP Lead for the duration of the 12-month secondment.

Key Responsibilities

• Own strategy and development of field-facing promotional resources for treating cardiologists
• Lead new and evolved marketing pieces e.g., digital sales presentation and clinical compendium
• Monitor new scientific publications, conduct strategic evaluation for commercial promotion, and guide any RC/BURC CFL discussions
• Innovate HCP marketing strategies to meet brand needs in a dynamic competitive environment
• Monitor business performance and identify opportunities to accelerate growth, improve customer engagement, and strengthen competitive positioning
• Define strategic priorities and investment recommendations for treating cardiologists for the current and upcoming planning cycles, based on market dynamics, customer insights, and competitive intelligence
• Partner with the sales team to gather feedback and implement recommendations. Chair strategy forums as needed.  
• Lead treater-focused content development for national sales meetings
• Support HCP tactical plan development
• Influence and align senior cross-functional partners, including medical, RC, analytics, and customer-facing colleagues, to ensure seamless execution
• Foster a collaborative agency partnership, oversee project timelines, and manage budgets to ensure timely and efficient execution
• Exhibit agility in navigating unknowns and executing under demanding timelines in a fast-paced, competitive setting
• Maintain a patient-centered approach to all marketing strategies and tactics, ensuring alignment with Pfizer’s commitment to improving patients’ lives
• Ensure a smooth transition into and out of the role, including onboarding, documentation of plans and status, and handover to the returning or incoming team member

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• Oncology, rare disease, cardiology, or specialty care experience preferred
• 8+ years of experience in the pharmaceutical, healthcare, or strategic consulting industries.
• Ability to ramp up quickly on a complex, competitive brand and deliver results within a 12-month timeframe
• Proven ability to connect data with promotion
• Previous experience in US marketing, with a proven track record of success in highly competitive markets.
• Strong business acumen with excellent written and verbal communication skills.
• Able to execute in the face of ambiguity or change, take accountability for business challenges, think strategically, and tackle complex problems.
• Effective listening and communication skills – gathers input from key stakeholders and gains alignment.
• Ability to navigate internal organization/processes.
• Adaptable and flexible with work; ability to work with multiple teams at the same time.
• Demonstrated ability to work in cross-functional teams and foster collaboration, even without direct reporting relationships
• Exceptional analytical skills, with demonstrated ability to turn insights into actionable strategies.
• Proven ability to adapt to change and execute effectively under demanding timelines.
• Demonstrated ability to interpret complex scientific and clinical data and translate insights into impactful commercial strategies and promotional initiatives

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Ability to travel ~20% domestically to support customer and key stakeholder engagement, market research activities, industry conferences, and key business meetings.

Work Location Assignment: Hybrid

LAST DAY TO APPLY: 11/25/2026

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Relocation assistance may be available based on business needs and/or eligibility.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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