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TEGNA

Local news broadcaster with multiple stations

Account Executive

Account ExecutiveConfirmed live in the last 24 hours
Full-timeWashington, DC, USA$60k - $140kIn-person

About the Job

Requirements

  • At least 3 years of experience in digital media sales, advertising, or a related industry.
  • A proven track record of meeting or exceeding sales targets in a competitive environment.
  • A strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
  • The ability to interpret data and analytics to provide actionable insights.
  • Proficiency in customer relationship management software and Microsoft Office Suite; familiarity with ad management tools is a plus.

Responsibilities

  • Drive sales by identifying and securing new business opportunities across digital channels, including streaming, online video and display, and content marketing solutions.
  • Develop and nurture long-term client relationships, meet clients’ marketing needs, and identify opportunities for upselling and cross-selling additional services.
  • Provide consultative solutions by understanding client business goals, analyzing market trends, and recommending tailored marketing strategies.
  • Research industry trends and competitor offerings to develop a pipeline of prospective clients and stay ahead of market shifts.
  • Create sales presentations and proposals that communicate the value of media offerings and potential return on investment using data and insights.
  • Collaborate with internal teams to execute campaigns, monitor performance, and optimize effectiveness and client satisfaction.
  • Review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
  • Work with account management and product teams to align campaign strategies, creative assets, and ad placements with client needs.
  • Use customer relationship management and prospecting tools to manage and achieve activity and revenue quotas.

Desired Qualifications

  • Experience working with business owners and/or agency clients.
  • Knowledge of streaming and digital media.
  • Familiarity with Google Analytics, demand-side platforms, and supply-side platforms.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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