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Full-Time

Events Marketing Manager

Posted on 8/27/2024

Webflow

Webflow

1,001-5,000 employees

Visual website design and development platform

Design

Compensation Overview

$107k - $164kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Management
Segment
Salesforce
Marketing
Requirements
  • Have 3-5 years of directly-applicable, demonstrable experience developing and flawlessly executing a diverse event portfolio (including third-party sponsorships, expo booths, and virtual events) at hyper-growth startups
  • Have a proven track record of creating and scaling event experiences of varying complexities and budgets that both directly support business goals and delight attendees
  • Are customer-obsessed, deadline-driven, and service-focused, with the ability to proactively address both internal and external customers’ needs
  • Have meticulous organizational, interpersonal, and communication skills, with a relentless attention to detail, timelines, and deadlines
  • Are passionate about creating high-impact, unique experiences to engage both new and existing customers
  • Have demonstrable experience in successfully delivering third-party events by working with international vendors, shipping complexities, and regional guidelines
  • Can demonstrate what matters *and* what doesn’t when creating useful and successful event experiences
  • Have experience with Google Suite, Slack, Salesforce, and other best-in-class events technology to build the tech stack needed to run events effectively
  • Can demonstrate familiarity with the setup and management of event registration systems and mobile app platforms (Swoogo, CVENT, On24, Certain, Zoom, GoToWebinar, WebEx, Hopin, etc.)
  • Enjoy and can commit to significant travel (10-20%+ both in the US and international)
Responsibilities
  • Be responsible for the management and delivery of Webflow’s third-party event calendar, delivering on our strategy for sponsored expo booths, event sponsorships, hosted networking events, and more
  • Own the project management of complex event workflows, including owning the success metrics and reporting to the business as we scale our strategic events portfolio
  • Design unique and impactful multi-segment events and experiences that extend the reach of the Webflow brand and reach our key audiences.
  • Contribute to workstreams for Webflow’s annual user conference, Webflow Conf
  • Develop a strong understanding of the Webflow brand and our core audiences; partner with our brand and creative teams to deliver high-quality, consistent events that reflect our brand beliefs and identity
  • Work cross-functionally with every team at Webflow, including a broad range of peers and executives. Provide status updates for various audiences - including executive stakeholders, management, and peers
  • Adhere to and help evolve event best practices, operational processes, and playbooks to create repeatable programs that scale
  • Evaluate and make recommendations to ensure that the team is leveraging the latest technologies, resources, and tactics to surprise and delight event attendees
  • Manage external relationships (agencies and vendors) and work closely with cross-functional internal teams
  • Manage event budgets, vendor relationships, invoices, contracts, and statements of work
  • Join an experienced event marketing team and gain expertise in all aspects of event marketing at a hyper-growth start-up

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans and additional services like hosting and a marketplace for templates. This ease of use and comprehensive features set Webflow apart from traditional web development tools like WordPress. The goal of Webflow is to democratize web design, allowing anyone to create professional websites regardless of their coding abilities.

Company Stage

Series C

Total Funding

$333.5M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

50%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Linda Tong as CEO and the addition of Craig Mestel as CFO signal strong leadership and strategic direction for future growth.
  • Strategic investments and acquisitions, such as the investment in LottieFiles and the acquisition of Intellimize, enhance Webflow's product offerings and market reach.
  • Webflow's expansion into global markets, including the Philippines, indicates a commitment to growing its user base and tapping into new talent pools.

What critics are saying

  • The competitive landscape of no-code platforms is rapidly evolving, requiring Webflow to continuously innovate to maintain its market position.
  • Integrating new acquisitions like Intellimize could present challenges in aligning product features and company cultures.

What makes Webflow unique

  • Webflow's no-code platform democratizes web design, making it accessible to non-technical users, unlike traditional web development tools that require coding skills.
  • The subscription-based model, combined with hosting services and a marketplace for templates, provides multiple revenue streams, ensuring financial stability and continuous growth.
  • Webflow's recent acquisition of Intellimize positions it as an integrated Website Experience Platform, expanding its capabilities beyond visual development.

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

INACTIVE