Digital Media Manager - Temp

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Drive growth through programmatic, publisher and partner-based media. Collaborate with teams in Media, Brand Marketing, Shopper Marketing, and Content Marketing to achieve measurable results, including attracting new customers, retaining existing ones, and achieving brand measurement goals.

The Impact You'll Make:

• Plan, launch and optimize campaigns in The Trade Desk and Amazon DSP across CTV/OTT, OLV and Display, owning audience strategy, bidding, pacing, frequency and budget allocation to meet growth and performance goals.
• Manage publisher partnerships, including PMPs, programmatic guaranteed and direct buys. Monitor delivery against commitments and recommend where to scale, shift or pause investment.
• Manage bespoke media partners outside of paid social, spanning audio partners, non-social video partners, editorial partners and gaming partners. Coordinate custom integrations, creative requirements and launch readiness, and campaign wraps.
• Drive measurement against brand lift goals and new-to-brand sales goals across channels, and optimize toward efficiency KPIs including CPM, VCR, CPV, CTR and CPC. Align flighting, audiences and reporting with measurement partners such as DISQO, Kantar, Lucid, Dynata, NCS, Circana, Attain and Adelaide, and use results to refine strategy and budget decisions.
• Collaborate with cross-functional teams to align digital media efforts with broader marketing objectives. Ensure continuity and consistency in the brand experience across digital channels, working closely with teams such as Brand, Marketing, and Sales.
• Work closely with cross-functional teams like Brand and Creative Services to create, design, and deliver the assets required for executing digital marketing plans, ensuring alignment with growth and performance goals.
• Create and present performance reports across DSPs, publishers and partners, providing insights and actionable recommendations to inform future digital marketing strategies and planning.
• Encourage new, innovative approaches within digital media marketing while supporting continuous learning and development, ensuring the team is aligned with the latest trends and best practices in the industry.

Who You Are:

• Prefer a Bachelor's Degree in the field of Communications, Marketing, Advertising, Public Relations, Media studies, or related fields.
• 3+ years of experience in Retail Media
• 3+ years of experience in Performance Marketing
• Functional experience of retail media platforms, Amazon Marketing Cloud, Wal‐Mart Connect, Google Analytics, Bid Management Platforms and Microsoft Office Suite.

Pay Range 37.86 - 50.48 USD