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Bio-Rad Laboratories

Life science reagents, instruments, software

Senior Product Manager - Product Management, Informatics

Product ManagementConfirmed live in the last 24 hours
Full-timeIrvine, CA, USA

About the Job

Requirements

  • A bachelor’s degree or equivalent in Marketing is required.
  • At least 8 years of experience in Diagnostics, Biotech, Medical Devices, or related systems product, marketing, engineering, or program roles, with a proven record of system lifecycle management from product vision to obsolescence in a matrix environment.
  • Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
  • Ability to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
  • Ability to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Responsibilities

  • Lead new product development and sustaining for a family of diagnostics instrumentation and/or software across the full lifecycle, from opportunity definition through launch, sustainment, and obsolescence.
  • Partner primarily internally with R&D, Global Supply Chain, and Quality/Regulatory to renew and execute the systems roadmap, ground requirements and business cases in customer needs, and plan disciplined obsolescence.
  • Translate portfolio and product-line strategy and align market inputs into target product profiles and system-level requirements; prioritize cross-functional sustaining work that protects customer experience and installed-base value.
  • Own day-to-day systems new product development and sustaining execution, ensuring investments are well-characterized, commercially sound, and focused on portfolio value, including platform adoption, supply continuity, product quality, and cost to serve.
  • Translate segment strategy, customer and service feedback, and regulatory and technical constraints into target product profiles and system-level requirements for new and enhanced solutions.
  • Build business cases for renewals, upgrades, and new features, with assumptions on installed base, conversion, volume, mix, pricing, cost-to-serve, and margin.
  • Serve as the voice of the business and marketing lead on selected systems new product development and sustaining projects.
  • Ensure gate reviews are supported by complete, high-quality documentation, including requirements, business cases, risk registers, launch and roll-out plans, and clear decisions, actions, and owners.
  • Maintain a clear view of assigned systems’ installed base, architecture, and lifecycle status.
  • Lead cross-functional engagement to build roadmaps that align product strategy with technical, regulatory, and programmatic requirements.
  • Provide structured input with Franchise leaders and the VP into systems roadmap and portfolio decisions, including opportunity characterizations, risk/benefit trade-offs, and upgrade implications.
  • Monitor system performance, including reliability, quality signals, complaints, field intervention rates, and cost-to-serve.
  • Work with R&D and Global Supply Chain to prioritize software and component changes, redesigns, and supply continuity actions.
  • Coordinate sustaining and new product development work so upgrades, replacements, integrations, and obsolescence are technically and operationally feasible.
  • For new system launches and major enhancements such as software releases, ensure internal readiness through demand signals, migration strategy and procedures, and content for Regional Marketing and Commercial teams.
  • Ensure stakeholders understand upgrade implications, including what customers see, which SKUs disappear, and which options replace them.

Desired Qualifications

  • An advanced degree, such as an MS, MPH, MBA, or similar, is desirable.

About the Company

Bio-Rad Laboratories

Life science reagents, instruments, software

Bio-Rad Laboratories, Inc. develops, manufactures, and sells a wide range of tools for life science research and clinical diagnostics, including reagents, instruments, and software. The company serves universities, pharmaceutical and biotech firms, and clinical laboratories, providing products that support cell biology, gene expression, protein purification, and imaging. Its products are sold through a dedicated direct sales force and online channels, with revenue from product sales and service contracts. The company emphasizes quality and reliability in its offerings. The main difference from competitors is its broad, integrated portfolio of end-to-end solutions across research and clinical applications, combined with a global sales and support network. Bio-Rad’s goal is to help researchers and clinicians advance scientific discoveries and improve patient outcomes by enabling accurate experiments and dependable diagnostics.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Hercules, CA
Founded
1952

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