Senior E-Commerce Manager - Performance Marketing
Full-Time
No salary listed
Senior
Bachelor's
Beverly Hills, CA, USA
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field is required.
- At least 5 years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or direct-to-consumer brand is required.
- Strong hands-on experience with Shopify or Shopify Plus is required.
- Experience managing merchandising, promotions, product launches, and digital storefronts is required.
- Working knowledge of Shopify Plus, Google Analytics 4, Google Tag Manager, Meta Commerce Manager, TikTok Shop, Klaviyo or similar email marketing platforms, and search engine optimization best practices is required.
- A strong understanding of e-commerce key performance indicators, including conversion rate, average order value, units per transaction, revenue, customer acquisition cost, and lifetime value, is required.
- Advanced proficiency with Excel or Google Sheets is required.
- Experience working cross-functionally with marketing, creative, operations, and technology teams is required.
- Strong organizational skills and the ability to manage multiple projects simultaneously are required.
- Excellent communication and project management abilities are required.
- The candidate must be self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment.
Responsibilities
- Manage the day-to-day operations of all DNAM Brands Shopify Plus websites.
- Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns.
- Maintain product catalogs, stock-keeping units, product descriptions, imagery, inventory visibility, and content accuracy.
- Ensure that products, collections, and promotional content are launched accurately and on schedule.
- Perform regular quality assurance testing across desktop and mobile platforms.
- Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery.
- Improve product detail pages through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies.
- Partner with Creative and Marketing teams to ensure brand consistency across digital touchpoints.
- Identify opportunities to improve conversion rate, average order value, and customer engagement.
- Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across Meta, TikTok, Whatnot, Instagram, Google, Pinterest, email and SMS, and affiliate marketing.
- Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance.
- Support paid social and customer acquisition initiatives by coordinating marketing and website execution.
- Monitor website performance, traffic, sales, conversion rate, average order value, units per transaction, customer acquisition cost, and other e-commerce key performance indicators.
- Build weekly and monthly reporting dashboards with actionable recommendations.
- Analyze customer behavior using Google Analytics 4, Shopify Analytics, heat maps, and other reporting tools.
- Identify trends, opportunities, and operational improvements that drive revenue growth.
- Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration.
- Coordinate website enhancements with external development partners.
- Assist with testing and implementation of new features, functionality, and third-party applications.
- Help evaluate artificial-intelligence-powered commerce tools for personalization, merchandising, search, recommendations, and customer experience.
- Support website optimization for search engine optimization, artificial-intelligence-driven search, and emerging digital commerce technologies.
- Manage and optimize product catalogs for TikTok Shop, Whatnot, Instagram, and future social commerce channels.
- Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms.
- Partner with Marketing on social commerce campaigns and promotional initiatives.
- Work with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to align e-commerce initiatives.
- Coordinate launch calendars so inventory, content, promotions, and fulfillment remain synchronized.
- Partner with Customer Service to identify customer pain points and improve the shopping experience.
- Identify opportunities to improve operational efficiency, merchandising workflows, and website performance.
- Stay current on Shopify Plus updates, e-commerce trends, artificial intelligence innovations, consumer shopping behaviors, and competitive best practices.
- Recommend tools, technologies, and processes that support scalable business growth.
About the company
DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children, including private-label programs and a broad portfolio of licensed brands. It runs in-house design, product development, sampling, and production, plus licensing program management, with a global logistics network that handles inventory, shipping, and delivery to retailers and consumers. Its vertical integration and its mix of over 20 licenses, along with 15 international distributors and a direct-to-consumer arm, help it control quality and speed from concept to delivery. Its goal is to connect fashion labels to a worldwide retail network through end-to-end brand building, manufacturing, and distribution that supports scalable growth and consistent quality.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- DNAM updated its site on May 3, 2026, signaling active commercial operations.
- July 2026 postings show continued product development and e-commerce investment.
- Von Dutch Ranch launch momentum supports near-term merchandising and wholesale sell-in.
What critics are saying
- Inactive July 2026 roles suggest hiring instability and slower execution across e-commerce teams.
- A 2013 DNAM licensing fight with Lindsay Lohan shows license-friction and royalty exposure.
- Fashion licensing is fragile; losing Von Dutch or Ed Hardy would cut leverage quickly.
What makes DNAM Brands unique
- DNAM Brands runs design, manufacturing, sampling, and distribution in-house across three continents.
- It controls over 20 licenses, including Von Dutch, Ed Hardy, and Kendall + Kylie.
- Its private-label plus licensing model reaches wholesale, DTC, and international distributors.
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