Digital Marketing Advisory Senior Analyst

Skill required: Marketing Operations - Search Engine Marketing (SEM)
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • The role of an SEO specialist is to execute both on page and off page SEO activities • Should be able to perform complete website SEO analysis on a regular basis and provide recommendations for website and link building campaigns.
What are we looking for? • Primary skill - Search Engine Marketing (SEM) - P5 • Secondary skill - Search Engine Optimization (SEO) - P5
Roles and Responsibilities: • Responsible for managing all SEO activities such as onpage keyword strategy to increase rankings on all major search networks. • Understand functional and technical requirements from international clients. • Should have a solid technical understanding of website structure, structure data canonicalization, web core vitals etc. • Optimizing landing pages for search engine optimization • Performing ongoing keyword research including discovery and expansion of keyword opportunities • Should be able to write meta tags based on the keyword mapping • Work with developers to make technical recommendations. • Work extensively in generating insights and recommendations for SEO Onpage aspects • Ability to understand the business context and apply SEO concepts to provide business solutions. • Proficiency in MS Excel should understand formulas and pivot tables. • Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered. • Find ways to reduce crawl errors improve site accessibility crawl budget and site performance. • Project manage SEO elements, including site migrations and new sites launches. • Successfully implement the process for SEO quality control testing prior and after website releases. • Work with the Development & Operations team to ensure proper implementation of SEO enhancements and bug fixes. • Responsible for boosting DA PA & Trust flow of website by building Links on authoritative websites • Creating high quality backlinks using ethical SEO techniquesAny Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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