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SHADOW

SHADOW

Creates viral marketing campaigns and branding

Art Director

Full-Time
$90k - $115k/yr
Mid
New York, NY, USA
Hybrid

Hybrid schedule with 1–3 days in the office per week, depending on the role.

About the job

Requirements
  • Four to six years of design and art direction experience, preferably working with consumer brands.
  • A portfolio demonstrating the ability to deliver across various forms of art direction and design.
  • Fluency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Comfort with video editing and animation platforms, including Premiere Pro and After Effects.
  • Ability to manage a robust workload in a dynamic setting.
  • Ability to manage projects independently or work within a team while meeting deadlines.
  • Exceptional verbal and written communication skills, including client communication and presenting creative concepts externally and internally.
Responsibilities
  • Execute campaign concepts and develop visual assets and design elements for the agency’s roster of clients.
  • Develop and design concepts for client projects in collaboration with the creative, strategy, and social divisions, including social media content, photo and video, events and experiences, digital and web, and related work.
  • Oversee the creation of moodboards, storyboards, and design mockups, and work with creative leads to ensure client-facing presentations meet agency standards.
  • Direct and perform the creative work while elevating each design touchpoint.
  • Execute campaign ideas and visual elements across print and graphic design, video, motion, experiential, and digital and web mediums.
  • Help brands establish their design guidelines and identity.
  • Direct the compilation, design, and layout of company decks, presentations, client strategies, and other materials.
  • Build and maintain an agency network of creative talent, including photographers, designers, directors, illustrators, and animators.
  • Oversee and mentor designers.
Desired Qualifications
  • Experience working with consumer brands.

About the company

Shadow is a creative agency that designs and runs digital marketing campaigns focused on viral products and shopping technology. It combines brand identity, product education, and influencer programming to produce marquee campaigns and a steady content pipeline, with revenue from service fees for campaign development, content production, and talent management. It differentiates itself by pairing brand-building with performance-driven viral marketing and shopping-tech activations, supported by education materials and ongoing content; its work with Beauty AR for Pat McGrath Labs and the Power Grip Primer TikTok campaign shows its track record. The goal is to help brands reach broad audiences, convey product value clearly, and drive engagement and sales through scalable, influencer-driven campaigns and education.

Company Size

51-200

Company Stage

N/A

Total Funding

$1.1M

Headquarters

New York, New York

Founded

2007

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Simplify's Take

What believers are saying

  • SHADOW added Aspen Vodka, Flecha Azul Tequila, and amika in April 2026.
  • The PR Net listed new 2026 clients Marc Jacobs, Supergoop!, and Instacart.
  • Its 2025 revenue reached $30.4 million, showing durable demand and scale.

What critics are saying

  • Automation and AI reduce agency hours; clients will compress budgets by 2027.
  • Consumer brands can shift work in-house, squeezing SHADOW’s margins and headcount.
  • A major client loss like e.l.f. Beauty would hit revenue concentration fast.

What makes SHADOW unique

  • Founded in 2007, SHADOW spans PR, influencer, experiential, and social execution.
  • Its client roster includes Google Shopping, e.l.f. Beauty, American Eagle, and Bentley.
  • SHADOW’s cross-client synergies and New York base strengthen campaign speed and introductions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Mental Health Support

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Hybrid Work Options