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Abbott

Makes heart devices, glucose sensors and lab tests

Senior Manager, Diagnostics - Diagnostics Public Affairs, Public Relations

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeLake Forest, IL, USA$129.3k - $258.7k

About the Job

Requirements

  • A bachelor's degree in journalism, public relations, communications, business, marketing, or a related field is required.
  • At least 8 years of experience in public relations, media relations, and/or communications, with a deep understanding of using external communications to enhance reputation.
  • Experience working with and counseling senior management.
  • Experience working on public relations programs, influencer/social media programs, and issues in the United States and internationally.
  • Strong experience developing compelling content, including messaging and communications materials, with a consistent track record of excellent writing, communications, and project management skills.

Responsibilities

  • Work closely with the Senior Director, Public Affairs to set and drive the public relations and communications strategy for Abbott’s Core Diagnostics business.
  • Manage and execute integrated, insights-led campaigns that help maintain and enhance Abbott as a leader in diagnostics, including Abbott and the Big Ten’s We Give Blood competition.
  • Work with top-tier business, lifestyle, and consumer reporters to enhance and protect the company’s reputation and advance business objectives.
  • Provide strategic counsel to marketing and commercial leaders, internal and external partners, and leadership on business-related efforts and initiatives.
  • Create multimedia, content, influencer, social, and digital strategies to complement and drive key public relations campaigns.
  • Oversee development of messages, press materials, and other communications tools.
  • Identify and anticipate issues and work with appropriate functions to counsel management on reputation and business impact and influence business decision-making.
  • Partner with stakeholders including regulatory affairs, operations, quality, research and development, human resources, government affairs, investor relations, legal, finance, and senior management.
  • Keep abreast of the communications environment and apply learnings to maximize opportunities for Abbott’s diagnostics business.
  • Media-train and coach business leaders and spokespeople on delivering key messages.
  • Set metrics to measure the effectiveness of public relations and communications efforts.
  • Partner with Public Affairs colleagues in countries outside the United States to support development and execution of external public relations strategies and approaches for key product launches and filings, clinical and real-world data, product awareness programs and outreach, and influencer programs.

Desired Qualifications

  • Experience in consumer, healthcare, and/or technology communications.
  • Strong experience developing compelling content for product communications and developing key positioning, messaging, and toolkits.
  • Strong contacts and working relationships with a variety of top-tier media, with a proven ability to place media stories and manage relationships with consumer and business media.
  • Experience working in a regulated environment.
  • Ability to achieve results while dealing with ambiguity, discretion, and a rapid pace of change.
  • Experience in crisis communication and anticipatory thinking.
  • Strong judgment and executive presence.
  • Proven experience leading digital, social media, and influencer projects to build brands.
  • Understanding of how to work within a matrixed organization.
  • Ability to communicate persuasively and influence others.
  • Ability to form effective relationships inside and outside the organization.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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