Brand Art Director - Social & Digital Lead

About the team

As the leading independent identity provider for the enterprise, Okta is on a mission to build a world-class brand. Driving that mission is the Brand & Creative team: a dynamic group of designers, writers, strategists, and producers who bring the Okta brand to life across every touchpoint.

About the role

Okta is looking for a Brand Art Director (Social & Digital Lead) who isn't afraid to push boundaries, break category conventions, and test the limits of our visual system in the pursuit of landing culturally relevant, scroll-stopping social content.

While Okta has a strong, polished brand system, standing out in today's crowded social feeds requires more than just applying visual wallpaper. We need a creative risk-taker—someone trained in traditional graphic design craft who can conceptualize bold, outside-the-box ideas that grab attention first, and then collaborate with our internal brand leads to thoughtfully ground those ideas back into our broader visual identity.

Embedded directly with our Social Marketing, Content, and Video teams, you will be the creative engine driving how Okta shows up across LinkedIn, YouTube, X, and emerging channels. You'll bridge the gap between high-level brand storytelling and feed-native execution, turning complex topics like AI agent security and identity governance into compelling, human, and visually striking social experiences.

What you’ll be doing

• Push Creative Boundaries: Conceive and execute bold, disruptive creative concepts for social campaigns that break through feed noise and challenge standard B2B tech visual tropes.
• Balance Disruption with System Coherence: Serve as the pioneer who tests how far the brand can stretch on social, working iteratively with the core Brand team to refine bold ideas into polished, brand-aligned assets.
• Translate Invisible Security Concepts: Take abstract technical topics (AI identity, autonomous governance, automated access decisions) and translate them into clear, visually engaging social formats, carousels, infographics, and digital assets.
• Incorporate Light Dynamic Formats: Apply basic motion principles, lightweight GIF/video wrappers, or simple animations—and collaborate with dedicated motion and video specialists—to bring static assets to life in social feeds.
• Lead Social Campaign Art Direction: Own the visual direction for key social initiatives, corporate announcements, and digital campaign extensions, directing internal designers, copywriters, and external agencies where needed.
• Partner Across Channels: Collaborate with our Experiential & Events team to capture physical event moments (at Oktane, Gartner, RSAC) and reimagine them into native, digital-first social recap stories.
• Test, Learn, and Adapt: Analyze social creative performance alongside social marketing partners, using performance insights to iterate quickly without clinging to creative ego.

What you’ll bring to the role

• 5–8+ Years of Visual Art Direction Experience: A proven track record in-house at a fast-growing tech/B2B brand or at a top-tier creative agency driving social-first visual campaigns.
• Solid Graphic Design Foundation: A strong grasp of graphic design principles—typography, hierarchy, grid systems, composition, color theory, and layout.
• Basic Motion & Video Familiarity: Solid understanding of basic motion principles and simple animation workflow (Figma motion, basic After Effects/Premiere, or similar). Advanced motion skills are not required, but you have a keen eye for pacing, video storytelling, and directing motion specialists effectively.
• Boundary-Pushing Mindset: A portfolio demonstrating bold, outside-the-box conceptual thinking that proves you know when and how to break visual rules to capture attention.
• Systemic Brand Experience: Experience working inside established brand guidelines, with a demonstrated ability to stretch those guidelines for specific channels without diluting brand equity.
• Feed-Native Intuition: Acute understanding of platform-specific nuances (LinkedIn carousels, YouTube thumbnail strategy, X visual hooks, short-form video pacing).
• Cross-Functional Diplomacy: Exceptional communication skills with the diplomacy to present bold ideas to stakeholders, take constructive critique, and align back to core brand standards.

Why you should be excited about this role

• You will define how one of the most important companies in identity and AI shows up in the feed
• You will work embedded with a Social team that ships
• You will own the creative standard for social and make work that is seen, shared, and talked about
• You’re not just inheriting a process; you’ll help build the foundational workflow and infrastructure for social creative at Okta from the ground up

Why we are excited about you

• You think like the audience first and the brand second, and you make both win
• You have taste, speed, and a strong point of view about why content works
• You see a complex story and start sketching the version people will actually stop for and share

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The annual base salary range for this position for candidates located in the San Francisco Bay area is between: 143000 - 196900 USD
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: 128000 - 176000 USD
The annual base salary range for this position for candidates located in Canada is between: 114000 - 157300 CAD