Full-Time

Senior Market Development Manager

Confirmed live in the last 24 hours

Cision

Cision

1,001-5,000 employees

Media distribution and public relations software

Consulting
Enterprise Software

Senior

Boston, MA, USA

Hybrid position based in Boston, Massachusetts.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s degree required; equivalent experience may be considered in lieu of formal education.
  • Minimum of 3 years in a managerial role, with at least 5 years of experience in sales and/or marketing.
  • Fluency in English is essential.
  • Up to 10% travel required.
Responsibilities
  • Coaching and mentoring MDRs – conducting 1on1’s, answering questions, reviewing calls and coaching, implementing plans to improve skills.
  • Tracking inbound leads and ensuring all leads are worked properly by their team as well as evaluating best practices.
  • Partnering with cross-functional partners to take feedback on best process for inbound funnel to support marketing and sales.
  • Tracking metrics for inbound funnel and looking for places of opportunity to improve the funnel.
  • Evaluating new tactics and strategies to improve funnel as well as testing ways to get more conversions from MQLs.

Cision provides media distribution and public relations software to a variety of clients, including businesses, PR agencies, and media professionals. Its platform allows users to share their stories widely, target specific audiences, and engage effectively with them. Cision is recognized by journalists, influencers, and media outlets around the world, making it a preferred choice for communication needs. The company operates on a subscription-based revenue model, offering different packages to suit various client requirements. Additionally, Cision conducts research, such as the annual State of the Media Report, to deliver valuable insights to its users. It operates in the fields of public relations, media monitoring, and communication analytics, serving both large enterprises and small businesses.

Company Stage

Acquired

Total Funding

$15.9M

Headquarters

Chicago, Illinois

Founded

1866

Simplify Jobs

Simplify's Take

What believers are saying

  • Cision's continuous innovation, such as the new analytics dashboards, positions it as a forward-thinking leader in the PR software industry.
  • The acquisition of Factmata could significantly enhance Cision's ability to provide comprehensive media monitoring and analysis, potentially attracting a broader client base.

What critics are saying

  • The integration of Factmata's technology and team could present challenges, potentially leading to operational disruptions.
  • The competitive landscape of PR software is intense, with numerous players vying for market share, which could impact Cision's growth and profitability.

What makes Cision unique

  • Cision's acquisition of Factmata, a startup specializing in monitoring online narratives, enhances its capabilities in identifying and combating fake news, setting it apart from traditional PR software providers.
  • The introduction of new analytics dashboards and interactive reports allows Cision to offer more intuitive and adaptable ways for communicators to demonstrate the business impact of earned media, a feature not commonly found in competing platforms.

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