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Samba TV

Delivers TV audience measurement and insights

Business Development Associate

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 2 years of experience in investment banking, private equity, mergers and acquisitions, corporate development, management consulting, or a commercial role in media, advertising technology, or data.
  • Proficiency in Excel and ability to build and maintain models assessing deal economics, valuation, and returns.
  • Comfort with AI and experience using it in the candidate's role to improve performance and outcomes; ability to learn quickly about AI and agentic tooling and their commercial opportunities in media, advertising, and data.
  • Ability to synthesize complex financial and business information and communicate findings clearly and concisely to senior leadership; written and verbal communication skills and experience creating executive-level presentations.
  • Comfort working with contracts and commercial terms, including reading term sheets or master services agreements and identifying missing, one-sided, or commercially restrictive terms.
  • Awareness of regulatory and industry frameworks governing consumer data use in advertising and measurement, and ability to treat privacy and data compliance as a design consideration.
  • Interest in learning Samba's products and following developments in television, streaming, programmatic advertising, and AI.
  • Ability to work independently with minimal supervision, manage multiple workstreams in a fast-paced environment, and travel as needed for partner meetings and deal execution.
  • Bachelor's degree in Finance, Economics, or Business, or equivalent practical experience.

Responsibilities

  • Support the origination, evaluation, structuring, and execution of partnerships across media, technology, and data analytics, initially focused on EMEA, working with senior leadership and partners including demand-side platforms, supply-side platforms, ad servers, customer data platforms, data marketplaces, original equipment manufacturers, advertisers, publishers, and data partners.
  • Prepare business cases to evaluate business development opportunities and design appropriate commercial models, including fixed or minimum-guaranteed fees, usage- or performance-based structures, value-exchange arrangements, or hybrids; model the multi-year economics of each option.
  • Identify and evaluate opportunities to monetize Samba's data and capabilities in the AI and agentic ecosystem, including with AI platforms, model developers, and agent-based products, and support development of commercial models for those opportunities.
  • Create partner-facing decks, term sheets, and deal summaries for strategic discussions with prospective and existing partners.
  • Conduct commercial and financial diligence on prospective partners by reviewing financial statements, key performance metrics, product maturity, and business models; assess partner viability, the value of partner capabilities, and whether combined economics justify a partnership.
  • Maintain competitive benchmarking of comparable partner and vendor terms in the market.
  • Support negotiation of partnership terms covering license scope and intellectual property ownership, usage rights and permitted-use restrictions, pricing and commercial structure, service levels and performance remedies, liability, termination, and exit.
  • Coordinate with finance, legal, privacy, product, and engineering teams to support deal execution and partnership implementation while protecting Samba's commercial and compliance position.
  • Conduct industry research and competitive analysis to identify emerging trends, potential partners, and strategic opportunities across streaming, advertising technology, and AI.
  • Develop and maintain relationships with existing and prospective partners, attending industry conferences and networking events to surface opportunities and maintain market awareness.
  • Apply AI and agentic tools to research, diligence, modelling, drafting, and pipeline management to improve output speed and quality.
  • Maintain partnership pipeline tracking and status reporting for ongoing business development activities.

About the Company

Samba TV

Delivers TV audience measurement and insights

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company size
201-500
Company stage
Debt Financing
Total funding
$75.7M
Headquarters
San Francisco, CA
Founded
2008

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