Spotlight Sports Group

Sports content creation and distribution

Conversion Optimisation Lead

Growth MarketingConfirmed live in the last 24 hours

Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

Proven leadership in conversion, conversion rate optimisation, growth, or performance roles within betting, casino, or affiliate businesses.
A strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement, and rollout of successful variants.
A strong grasp of affiliate economics, including cost per acquisition, revenue share, earnings per click, net gaming revenue, and cohort lifetime value, and the ability to balance conversion volume with downstream customer value.
A strong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking, and attribution.
Data literacy and comfort working with propensity scores, cohort analysis, and incremental measurement, and turning analysis into clear commercial decisions.
Experience leading small teams and influencing senior stakeholders across Product, Data, Marketing, and Partnerships.

Responsibilities

Own click-to-first-time-depositor performance across racing, sport, and casino, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight, actions, and recommendations against agreed first-time-depositor, earnings-per-click, and conversion targets.
Set and lead the conversion strategy from the activation handoff to first deposit, covering key products, landing pages, offer placements, registration and deposit pathways, and app and web journeys.
Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift, and scale-up of successful changes.
Own conversion performance for key monetisation positions across the offers hub and other sports, racing, and casino products.
Optimise betting journeys end-to-end, including deep links, integrated journeys, betslip links, and other mechanics that reduce friction between intent and first deposit.
Build intent-led journeys using persona, behavioural, and propensity signals from Data Intelligence to route users to the right proposition.
Own offer presentation and decision-making in partnership with the Head of Commercial Optimisation and Partnerships.
Work with CRM on registered-no-deposit and other pre-first-time-depositor journeys, ensuring messaging, segmentation, and landing pages remain aligned to the conversion strategy.
Work with Data Intelligence to ensure click IDs, source tracking, attribution, and test measurement are in place before journeys go live.
Drive daily uplift using boosts, bet builders, and other promotions in converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product, and Affiliate Operations to maximise results.
Define and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies, and coordinate external capabilities with external partners.
Lead and develop the conversion team, set priorities, manage capacity, and escalate issues at the Affiliate Growth Team.
Champion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.

Conversion Optimisation Lead

Spotlight Sports Group · London, United Kingdom (Hybrid) · Full-time · Posted 2026-11-03

Workplace: hybrid

Department: B2C

Description

Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.

This role owns converting our audience into first-time depositors across Sports Betting and Gaming. It is accountable for the full click-to-FTD funnel: intent development, offer presentation, landing pages, operator journeys, registration, and always-on conversion rate optimisation (CRO).

Key accountabilities/responsibilities:

Own click-to-FTD performance across racing, sport and casino, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight, actions and recommendations against agreed FTD, EPC and conversion targets.
Set and lead the conversion strategy from the activation handoff to first deposit, covering our key products, landing pages, offer placements, registration/deposit pathways, app and web journeys.
Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scale-up of successful changes.
Own conversion performance for key monetisation positions across the offers hub and our other sports, racing and casino products.
Optimise betting journeys end-to-end, including deep links, integrated journeys, betslip links and other mechanics that reduce friction between intent and first deposit.
Build intent-led journeys using persona, behavioural, and propensity signals from Data Intelligence to route users to the right proposition.
Own offer presentation and decisioning in partnership with the Head of Commercial Optimisation and Partnerships.
Work with CRM on registered-no-deposit and other pre-FTD journeys, ensuring messaging, segmentation, and landing pages remain aligned to the conversion strategy.
Work with Data Intelligence to ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.
Drive the daily uplift using boosts, bet builders and other promotions into converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product and Affiliate Operations to maximise their results.
Define and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies, and coordinate external capabilities with our external partners.
Lead and develop the conversion team, set priorities, manage capacity, and escalate issues at the Affiliate Growth Team.
Champion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.

Requirements

Proven leadership in conversion, CRO, growth or performance roles within betting, casino, or affiliate businesses.
A strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement and rollout of successful variants.
Strong grasp of affiliate economics including CPA, revenue share, EPC, NGR and cohort LTV, and the ability to balance conversion volume with downstream customer value.
Strong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking and attribution.
Data-literate and comfortable working with propensity scores, cohort analysis and incremental measurement, turning analysis into clear commercial decisions.
Experience leading small teams and influencing senior stakeholders across Product, Data, Marketing, and Partnerships.

Benefits

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.

Apply

Apply at Spotlight Sports Group

About the Company

Spotlight Sports Group

Sports content creation and distribution

Spotlight Sports Group creates and distributes sports-focused content in written, audio, and video form across 71 languages, including translation and digital marketing. It serves the iGaming, eSports, and video games sectors and is the official audio provider for UK and Ireland horse racing. It originates, produces, and supplies content for web, mobile, telephone, and print across global markets. Its goal is to help clients maximize revenue by delivering tailored editorial and multimedia content across platforms.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Leeds, United Kingdom
Founded: 2002

Recently Posted Jobs

Explore more opportunities at Spotlight Sports Group

See more jobs