Full-Time

Lead Product Line Manager APLA Express Lane Footwear

Posted on 10/25/2024

Nike

Nike

10,001+ employees

Designs and sells athletic footwear and apparel

Consumer Software
Social Impact
Consumer Goods

Mid

Beaverton, OR, USA

Category
Product Management
Product Research
Product
Required Skills
Product Management
Requirements
  • Bachelor's degree or an additional 2 years, or combination of relevant education, experience, and training
  • 5 years of product experience or merchandising
  • Proven track record of building and growing businesses, leveraging strategic decision making and focused execution
  • Proven ability to capture consumer insights and translate them into compelling product solutions
  • Solid understanding of Footwear Creation and product storytelling
  • Phenomenal product eye and strong style sensibility
  • Experience leveraging various tools and resources for trend forecasting
  • Proven track record of fostering a collaborative team environment
  • Demonstrated leadership capability, including the ability to motivate others and drive vision and strategy across functions
  • Strategic thinking, product line management and franchise management experience, with ability to drive solid X-functional plans.
  • Effective verbal and written communication skills, including presentations
  • Exceptional attention to details and deadlines, and the ability to balance competing priorities
  • Ability to travel up to 25% of the time, including internationally.
Responsibilities
  • The Lead Product Line Manager for the APLA Express Lane will be responsible for the color, graphics, materials, and trims on all Nike Footwear including but not limited to: Men’s and Womens genders and across Lifestyle and Performance categories.
  • This role is responsible for supporting the vision for both Men’s and Women’s footwear teams through a hyperlocal lens, and so requires someone who can put themselves in the mindspace of the consumers in the APLA Geography and understand how to serve them, apply insights from them and make impact through coveted product.
  • You will work with a broader Triad team across Design and Development and closely partner with your global product & merchandising partners to understand & fuel franchise and marketplace strategies.
  • You will monitor progress against objectives and adjust plans as needed, including hitting cost/margin on your projects and all aspects of product management to successfully deliver the line to market.
  • You'll ensure the accuracy of information in NIKE Inc. internal product management systems.
  • You'll also be responsible for creating and delivering impactful presentations at internal and external meetings on a regular cadence.
  • You will foster strong relationships with your peers across the entire Global Footwear Family and partner closely with Merchandising and Brand to ensure integration and alignment on key initiatives, innovations, and product journeys.
  • As a key member of the Global Footwear Product Management team, you will serve as a proactive partner during critical checkpoints & planning moments.
  • You will be responsible for coordinating and communicating the line or specific products to internal and external audiences.

Nike creates and sells footwear, apparel, equipment, and accessories for athletes and everyday consumers. The company stands out in the competitive sportswear market by focusing on product innovation and building strong brand loyalty. Nike generates revenue through retail stores, online sales, and endorsements from athletes, while also offering a membership program for exclusive access to products. Committed to sustainability, Nike aims to reduce its environmental impact and promote positive social change.

Company Stage

IPO

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

1964

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What believers are saying

  • Nike's collaborations with influencers create buzz and exclusivity around product launches.
  • The new flagship store at Dubai Airport expands Nike's global retail presence.
  • Seasonal product launches, like the Dunk Low 'Floral Swoosh,' maintain consumer interest.

What critics are saying

  • Increased competition from fast-fashion brands like Primark may impact Nike's market share.
  • Collaborations with niche brands may dilute Nike's broader brand identity.
  • Fluctuating international travel trends may challenge the new Dubai Airport store.

What makes Nike unique

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  • Strong brand loyalty is fostered through continuous product innovation and consumer engagement.
  • Nike's commitment to sustainability enhances its brand image and consumer appeal.

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