What you’ll do:

• Support the formation of the integrated marketing planning strategy and manage the implementation of multi-channel campaigns, ensuring channels execute according to brand and content strategy
• Partner closely with the Brand Strategy team to facilitate campaign brainstorms and kickoff sessions with channel leaders to align marketing tactics and opportunities and discuss dependencies and blockers
• Facilitate meetings with a clear objective and ensure stakeholders leave the meeting with relevant and achievable action items
• Partner with the Business Analytics team and use available tooling to obtain reporting, review campaign spending, conduct campaign performance analysis, recommend optimizations, and implement plans based on the data
• In collaboration with H-E-B and merchant channel leads, develop positioning and messaging that differentiates the Favor brand and products in the on-demand market
• Monitor marketing objectives and key results (OKRs) by tracking the success of campaigns and integrated strategies across channels and initiating changes as needed
• Review campaign creative and content to verify it ladders up to integrated brand strategy and campaign objectives
• Drive demand generation and engagement among Favor merchants’ customer base and H-E-B customers by developing a cohesive strategy that ties in with our various value propositions
• Identify new opportunities that contribute to awareness, acquisition, and retention through H-E-B and Favor merchant audiences
• Conduct regular competitive analysis to inform integrated brand strategy
• Collaborate with our Brand, Creative, CRM, and Media teams to develop a unified strategy for individual campaigns for H-E-B and merchant channels, including copy and visuals for emails, push notifications, and a wide range of promotional material
• Conduct post-launch campaign analysis and recommend optimizations to upcoming campaigns
• Continually test, develop innovative solutions, and strive to improve processes that enable Favor to achieve our goals
• Own and plan biannual planning and strategy workshops as needed 
• Have a keen understanding of the H-E-B customer base—and the H-E-B customer who is likely to try Favor—to ensure cohesion in Favor’s marketing strategy as it relates to offers to H-E-B customers
• Have a keen understanding of relevant merchant customer bases and ensure cohesion in Favor’s marketing strategy as it relates to offers for merchants’ customers
• Build, manage, and maintain Favor’s points of contact with H-E-B, collaborating with H-E-B partners and providing info to H-E-B about Favor’s business
• Act as liaison to the Favor Marketing team for questions and opportunities related to marketing on H-E-B or merchant channels
• Oversee campaign reporting (both H-E-B to Favor and Favor to H-E-B) and continually work to optimize this process

Skills you have:

• A bachelor’s degree in marketing or a related field (relevant experience may be considered in lieu of a degree) 
• 4+ years of cross-functional marketing experience
• Proven ability to plan and execute campaigns and report on results against KPIs and budget
• Demonstrated ability to align team members toward a common goal, delegating tasks and following up on status
• Demonstrated ability to plan and execute cross-functional initiatives with shifting timelines and dependencies 
• Time management and organizational skills with the ability to manage competing priorities and meet deadlines
• Excellent written and verbal communication skills with demonstrated ability to communicate clearly and effectively
• Meticulous and thorough with excellent attention to detail
• Adept at using data to make appropriate decisions on trade-offs and prioritization
• Asana experience is a plus

Who you are:

• You can propose creative solutions for an industry that is still relatively new and constantly evolving
• You can synthesize data, form hypotheses, develop insights, and propose actionable solutions
• You have a strong understanding of the various functional aspects of a marketing organization
• You are a highly motivated, creative, and analytical individual who thrives in a fast-paced environment with the opportunity to wear multiple hats