Global Product Marketing Manager - Cell Sorters

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.



We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

Waters Biosciences, formerly BD Biosciences, is seeking a bold, results-driven Global Product Marketing Manager to lead global marketing for our cell sorting portfolio, including the BD FACSDiscover S8 Cell Sorter and BD FACSAria family. This highly visible role will shape go-to-market strategy, lead high-impact launches, and drive programs designed to accelerate adoption and deliver significant growth.

This is a senior role for a self-starter who brings strong knowledge of flow cytometry, cell sorting applications, and the global cell sorter market. The successful candidate will translate customer and market insights into clear portfolio choices, differentiated positioning, and strong commercial execution. You will work with a talented team of marketers and scientists and partner closely with regional marketing, sales, applications, and other cross-functional leaders.

What You'll Do

Global Launch Leadership, Growth Execution & Market Development

• Lead major global cell sorting launches—from strategy and launch readiness to regional activation and post-launch growth.
• Shape global go-to-market strategy for the BD FACSDiscover S8 Cell Sorter and BD FACSAria family.
• Turn customer, scientific, and market insights into portfolio decisions and growth opportunities across research, biopharma, translational science, and other priority segments.
• Measure launch readiness, demand, adoption, and business performance to guide execution and growth.
• Unite global and regional teams around launch milestones, evidence, messaging, training, demand generation, and sales readiness.
• Partner with growth marketing and marketing communications to drive demand, adoption, and revenue through digital campaigns, events, webinars, thought leadership, and customer advocacy.
• Bring scientific, workflow, and business value to life through differentiated positioning, compelling customer content, and practical sales tools.

Customer, Commercial & Regional Engagement

• Build strong relationships with researchers, core laboratory leaders, key opinion leaders, and strategic customers to deepen market understanding and accelerate adoption.
• Partner closely with global and regional sales and marketing leaders to identify barriers, prioritize opportunities, and improve commercial execution.
• Represent the voice of the customer and the market in cross-functional planning and decision-making.
• Serve as a visible portfolio leader at major scientific conferences, customer meetings, internal reviews, and launch milestones.
• Equip regional teams with the strategy, tools, proof points, and training needed to win in their markets.

Competitive Intelligence & Market Monitoring

• Build and maintain a strong view of the global flow cytometry and cell sorting landscape, including competitor portfolios, positioning, launches, pricing, workflows, and market trends.
• Convert competitive and market insights into clear portfolio recommendations, differentiated messaging, sales tools, and campaign strategies.
• Monitor customer needs, emerging technologies, purchasing dynamics, and tender activity to keep strategy relevant and competitive.

Cross-Functional Leadership

• Lead through influence across marketing, sales, product management, service, operations, and regional teams.
• Bring clarity, urgency, and disciplined execution to complex global initiatives with high business visibility.
• Communicate portfolio strategy, launch plans, performance, risks, and recommendations through concise, executive-ready narratives.
• Help strengthen a collaborative team culture that values scientific credibility, customer focus, creativity, and accountability.

What You Bring

• Bachelor's degree in life sciences, business, marketing, or a related field required; an MBA or a master's degree or PhD in immunology, cell biology, or a related scientific discipline preferred.
• Strong hands-on knowledge of cell sorting, cell sorters, and flow cytometry workflows and applications; a clear understanding of customer needs, market dynamics and competitor landscape
• At least 3 years of experience in life sciences product marketing or global marketing.
• Ability to turn scientific, customer, market, and performance data into clear strategies and actionable commercial plans.
• Excellent written, verbal, and presentation skills, with the confidence to influence senior leaders and cross-functional partners.
• Strong program leadership, prioritization, analytical, and problem-solving skills, with a track record of moving work forward independently.
• Advanced proficiency in PowerPoint, Word, and Excel; experience with Think-Cell, Power BI, Salesforce.com, and ServiceMax is helpful.

Who You Are

• A strategic, hands-on self-starter who moves quickly from insight to action.
• Deeply curious about customers, science, technology, and the changing cell sorting market.
• Bold, accountable, and focused on measurable business impact.
• A strong collaborator who can align scientists, marketers, commercial teams, and senior leaders around a clear path forward.
• Comfortable leading highly visible work, making decisions with incomplete information, and adapting as priorities evolve.
• Able to travel up to 25%.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

USA CA - San Diego (BDB)

Work Shift





At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.

Benefits may include:

Health & Well-being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.

Retirement & Financial Well-being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.

Work-Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.

Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.

Additional details regarding benefits and well-being programs can be found in Our Commitment to You.

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$154,100.00 - $246,600.00 USD Annual