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Omnicom Group

Global marketing, media, and PR network

Manager Digital Activation

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$50k - $95k

About the Job

Requirements

  • A bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or a related field.
  • A minimum of four years of digital buying experience.
  • Substantial knowledge of multiple digital media platforms and a passion for the digital space.
  • Knowledge of digital analytics fundamentals, including tracking and tagging, data management concepts including data management platform activation, dynamic creative, programmatic buying, and remarketing.
  • Proficiency with trafficking and reporting tools relevant to digital advertising, including flawless execution for trafficking, launch, and quality checks for media campaigns from pre-planning through post-analysis.
  • Competency in digital advertising account management and production processes.
  • Knowledge and skill using syndicated interactive research applications and ad serving, including DoubleClick DART for Advertisers, comScore Media Metrix, AdRelevance, Donovan Data Systems, MediaOcean Prisma, or equivalents, and Microsoft Office Suite, especially Excel and PowerPoint.
  • Mathematical ability.
  • Verbal and written communication skills and listening ability.
  • Appreciation for the complexity of the cross-platform landscape and willingness to continue learning as it evolves.
  • Ability to extract trends from large data sets and translate them into insightful learnings.
  • Desire to contribute to junior talent's media education and patience to simplify concepts for their understanding.

Responsibilities

  • Implement and sustain processes to ensure successful execution of digital products and contribute to the continued growth of the client and agency business.
  • Stay informed about digital marketplace activity through ongoing analysis and education to understand the digital landscape and client business.
  • Build cooperative relationships with business counterparts, including strategy and research teams, creative agencies, and digital vendors.
  • Investigate opportunities to reach target consumers and provide recommendations and alternative options for digital media tools in the marketplace.
  • Be accountable for results and reporting, including executing the media plan, measuring media performance, optimizing sites and placements after reviewing campaign results, and offering tactical alternatives based on client needs and requests.
  • Mentor junior staff, delegate responsibilities that meet business goals and support their development, create timelines to manage deadlines and time management, and provide directional and timely feedback.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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