Wyld

Broad-spectrum hemp CBD edibles and beverages

Brand Ambassador

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeColumbus, OH, USA$70k /yr

About the Job

Requirements

Must have reliable transportation and a valid driver's license.
Must have 1–3 years of experience in brand ambassadorship, field marketing, or retail sales.
Must have experience working with a high sense of urgency in a team environment or independently.
Must have experience handling confidential and sensitive information with professionalism and discretion.
Must be able to communicate effectively in English.
Must have basic math skills, including addition, subtraction, multiplication, and division.
Must be proficient with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
Must be able to travel between company buildings or work sites as needed and use a reliable personal vehicle for marketing events.
Must be at least 21 years of age, as required by applicable state regulations.
Must successfully complete a pre-employment background check, where permitted by law, and submit to a background check that may include a motor vehicle report.
Must obtain and maintain licenses, permits, certifications, or registrations required by applicable laws and regulations.
Must have an active state-issued driver's license with a clean driving history and record.
Must meet state and motor vehicle vision standards.
Must comply with company safety and driving policies.
Must be willing to work a flexible schedule as business needs require.

Responsibilities

Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team.
Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness.
Ensure strong in-store presence and visibility aligned with brand standards.
Represent the brand professionally and enthusiastically, demonstrating product expertise.
Educate consumers on product benefits, usage, and brand positioning to influence purchasing decisions.
Create high-quality interactions that build brand loyalty.
Build and maintain relationships with budtenders and dispensary staff.
Provide ongoing product education, samples where applicable, and support to drive recommendations and sell-through.
Serve as a resource for product knowledge and brand updates.
Partner with Account Managers and sales leadership to support account priorities and initiatives.
Capture and report event performance, consumer feedback, and market insights.
Identify market opportunities and challenges and provide actionable feedback to improve sales execution.
Maintain a polished, professional, and compliant presence in all interactions.
Ensure activations and engagements align with company policies and regulatory requirements.
Uphold brand values and standards across all touchpoints.
Perform additional duties and responsibilities as assigned based on business needs.
Drive within the state territory using a company or personal vehicle as needed, including overnight stays when needed to support longer routes.

Desired Qualifications

Experience in the Cannabis industry is preferred.
ServSafe Certification or a Food Handler's Card is preferred, where applicable.
Data analysis, Google Apps, and Salesforce CRM proficiency are a plus.

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.
-Make a Mark

-We Blaze Our Own Trail

-Brand First

-We Mean Business

Summary

As a Brand Ambassador, you will serve as the frontline representative of the brand within dispensaries; driving consumer awareness, supporting sell-through, and strengthening relationships at the store level. This field-based role is responsible for executing in-store activations, educating budtenders and consumers, and providing real-time market insights to the sales team.

The ideal candidate is energetic, self-motivated, and thrives in a fast-paced, customer-facing environment, with a strong ability to influence purchase decisions and elevate brand presence in market.

In-Store Activation & Execution

Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team
Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness
Ensure strong in-store presence and visibility aligned with brand standards

Consumer Engagement & Education

Represent the brand with professionalism, enthusiasm, and product expertise
Educate consumers on product benefits, usage, and brand positioning to influence purchasing decisions
Create memorable, high-quality interactions that build brand loyalty

Budtender Relationship Development

Build and maintain strong relationships with budtenders and dispensary staff
Provide ongoing product education, samples (where applicable), and support to drive recommendation and sell-through
Act as a trusted resource for product knowledge and brand updates

Sales Support & Market Feedback

Partner closely with Account Managers and sales leadership to support account priorities and initiatives
Capture and report on event performance, consumer feedback, and market insights
Identify opportunities and challenges in market, providing actionable feedback to improve sales execution

Brand Representation & Compliance

Maintain a polished, professional, and compliant presence in all interactions
Ensure all activations and engagements align with company policies and regulatory requirements
Uphold brand values and standards across all touchpoints
Additional duties and responsibilities may be assigned based on business needs

The qualifications listed below are representative of the knowledge, skills, education, experience, and abilities required to perform this role successfully.

Education & Experience

Must have reliable transportation and a valid driver’s license.

1-3 years experience in brand ambassadorship, field marketing, or retail sales.
Must have experience working with a high sense of urgency in a team environment or independently.
Experience handling confidential and sensitive information with professionalism and discretion.
Experience in the Cannabis industry preferred.

Ability & Technical Skills

Strong interpersonal and communication skills with the ability to effectively lead peers and communicate across teams.
Highly motivated, self-starter with a passion for cannabis culture and education.
Ability to work with a strong sense of urgency while maintaining accuracy in a fast-paced manufacturing environment.
Ability to read, write, and communicate effectively in English.
Basic math skills, including addition, subtraction, multiplication, and division.
Proficiency with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms; data analysis, Google Apps, and Salesforce CRM are a plus.
Ability to travel between Company buildings or work sites, as needed.
Reliable personal vehicle to utilize for marketing events. Mileage reimbursement is covered at federal rates.

Certifications & Compliance

Must be at least 21 years of age, as required by applicable state regulations.
Must successfully complete a pre-employment background check, where permitted by law.
Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
ServSafe Certification or Food Handler's Card is preferred, where applicable.
Willing to submit to a background check, including a motor vehicle report
Valid driver’s license required.
Travel Requirements: Driving in state territory utilizing company or personal vehicle as needed. Overnight stays when needed to support longer routes; lodging and meals covered by company.

Additional Requirements

Active state-issued driver's license with clean driving history and record
Vision requirement to meet state and Motor Vehicle standards
Compliance with all company safety and driving policies is required at all times.
Hours are likely to vary based on the needs of the business; must be willing to work a flexible schedule.

About the Company

Wyld

Broad-spectrum hemp CBD edibles and beverages

Wyld CBD makes broad-spectrum hemp-derived edibles and beverages that are vegan, gluten-free, and THC-free. Its core products are real-fruit infused gummies and sparkling waters, created with a team of food scientists to ensure consistent flavor and quality. They offer gummies in flavors like Raspberry, Blackberry, Huckleberry, and Lemon, plus targeted formulations such as Elderberry with CBN for sleep, Pear with CBG, and Peach with CBC for mood. The company distributes directly to consumers (one-time purchases or subscriptions) and through retailers like Natural Grocers, and is known for leading CBD gummy and sparkling water sales in Natural Grocers as of 2023. Wyld operates as an independent, self-funded business, aiming to broaden nationwide access to its CBD products while maintaining a focus on real-fruit flavors and predictable wellness effects.

Company size: 11-50
Company stage: Grant
Total funding: Not listed
Headquarters: Clackamas, Oregon
Founded: 2016

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