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Abbott

Makes heart devices, glucose sensors and lab tests

Market Research Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLake Forest, IL, USA$99.3k - $198.7k

About the Job

Requirements

  • A Bachelor's degree in Marketing and/or Information Technology, or an equivalent combination of education and work experience.
  • At least 5 years of experience in market research, advanced analytics, or marketing in IVD or related healthcare.
  • At least 10 years of experience working in a matrix environment with an established track record of career growth.

Responsibilities

  • Ensure compliance with Corporate and Division Purchasing, Office of Ethics and Compliance, and other applicable policies and procedures.
  • Lead the development and execution of primary market research among relevant stakeholders to identify unmet customer needs, market opportunities, and emerging trends.
  • Leverage secondary market research on trends and market dynamics to inform product and vendor strategies and decisions.
  • Develop and support pricing and value strategy, including pricing models, market segmentation, willingness-to-pay analyses, and commercialization recommendations to optimize growth, profitability, and market adoption.
  • Monitor and evaluate product and commercial performance, analyzing launch effectiveness, sales trends, customer adoption, and marketing impact to generate actionable recommendations and improve business outcomes.
  • Ensure the most appropriate and cost-effective methodologies are used across Business Unit market research projects.
  • Establish a productive work environment by creating trust and respect within the team and with stakeholders.
  • Build business cases to quantify the impact of new opportunities within the business.

About the Company

Abbott

Makes heart devices, glucose sensors and lab tests

Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.

Company size
10,001+
Company stage
IPO
Headquarters
Abbott Park, IL
Founded
1888

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