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Full-Time

Community Lead

Small Giant Games

Posted on 6/18/2024

Zynga

Zynga

1,001-5,000 employees

Develops social games for mobile platforms

Social Impact
Gaming

Senior

Canada

The job is located in downtown Helsinki with flexible remote working options.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Journalism
Marketing
Requirements
  • Superb written communication skills in English
  • 5+ years of experience working within or with a game studio
  • Prior experience in project management, PR/communications/journalism, content creation, and social media & community management
  • Some experience and a good understanding of product/B2C marketing principles
  • Ability to maintain and develop a vision for running a community in all stages of a game’s life-cycle
  • Ability to independently work on and prioritize between multiple time-sensitive tasks
  • Organized and methodical approach to work
  • Familiarity with free-to-play (mobile) games featuring microtransactions
Responsibilities
  • Develop community efforts aligning with business goals
  • Plan and execute community activities with the team
  • Follow game development status and contribute to player-facing communications
  • Stay updated on game developments and player sentiment
  • Act as a project manager for Player Ops tasks
  • Handle communications with external partners and community ambassadors
  • Prioritize Player Ops tasks according to company targets
  • Support marketing campaigns with tailored community content
  • Provide assistance with market/competitor research

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and easy to play, often featuring social elements that allow players to connect with friends. This focus on social interaction helps keep players engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and accessible entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and revenue from advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes. The goal of Zynga is to create enjoyable gaming experiences that foster community and connection among players.

Company Stage

M&A

Total Funding

$2B

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

15%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zynga's collaboration with high-profile brands like Lamborghini and BBC Earth can lead to exclusive content and increased user engagement.
  • The release of new games like Star Wars: Hunters and branded tournaments with LIV Golf demonstrate Zynga's ongoing innovation and ability to capture diverse gaming audiences.
  • Zynga's strategic partnerships with educational and social initiatives like Girls Who Code enhance its corporate social responsibility profile, making it an attractive employer.

What critics are saying

  • The highly competitive mobile gaming market requires constant innovation to maintain user interest and market share.
  • Dependence on the freemium model means revenue is heavily reliant on in-game purchases, which can be unpredictable.

What makes Zynga unique

  • Zynga's focus on social elements within its games enhances user engagement and retention, setting it apart from competitors who may not prioritize social interaction.
  • The freemium model allows Zynga to attract a large user base by offering free-to-play games with optional in-game purchases, providing a flexible revenue stream.
  • Strategic partnerships with high-profile brands like Lamborghini and BBC Earth expand Zynga's reach and offer unique content, differentiating it from other mobile game developers.

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Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

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