Senior Buying Analyst
Publicis Groupe
Senior Buying Analyst
Publicis Groupe
Runs advertising and digital transformation services
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
As part of the team, you will be responsible for handling large budgets of media campaigns for our Media clients. We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe.
Active participator in the diary execution of tasks related to efficiency, precision, and minimal error/issues, activation, post-analysis of the clients' advertising campaigns, considering different kinds of Media Channels, guaranteeing efficiency, precision, and minimal error/issues.
Offer timely and efficient support to avoid errors in the Agency's Operation and propose optimization ideas and methods. Provide guidance and mentorship to new team members, taking part in training and onboarding sessions.
Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.
Assist in buying/allocation process
Develops reports on program content after receiving information from screening service for all prime-time properties.
Participates in agency training programs.
Negotiates scatter buys.
Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs ,request, and issue pre-logs and post-analysis.
Ensure commercial inventory is inserted into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters.
Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
Deliver recommendations, execution, and analysis.
Main point of contact for troubleshooting and account documentation.
Point of contact for junior team members.
Manage and supervise biddable media campaigns across all platforms
Responsible for innovation and beta testing campaigns
Responsible for client communication and stakeholder management
Responsible for creating PCAs (Post Campaign Analysis)
Work on different/complete marketing funnels of biddable media
Responsible for Quarterly Business Review and performance calls
Understanding of campaign measurement reporting and insights generation
Building and implementing account structures & marketing strategy
Proactively manage relationships with media vendors
Independently plan, execute, and optimize digital advertising campaigns across platforms for assigned clients
Create reports and actively monitor reporting to ensure campaigns are running efficiently and effectively
Communicate campaign performance with internal team and with clients on external calls
Provide strategic program recommendations to clients to help them reach their goals
Stay up to date on digital advertising industry trends, best practices, and new offerings
Monitor costs and return on investment (ROI)
Qualifications:
• B2+ or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related
• +2 Years of Paid Media Marketing experience in agency marketing role
Skills:
• Good understanding of channels and buying models.
• Should have managed big budget campaigns in the past and preferably should have had some exposure to data to draw out the campaign insights and channel synergies
• Knowledge on advance Excel and Power Point
• Excellent communication and negotiation skills
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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