Full-Time
Partnerships Marketing Manager
Confirmed live in the last 24 hours
PayActiv
201-500 employees
Provides early access to earned wages
Compensation Overview
$105k - $125kAnnually
Senior, Expert
Remote in USA
- 5+ years of experience in B2B marketing with at least 3 years of experience in a partnership marketing role
- A track record of working cross-functionally, including with sales teams
- Demonstrable knowledge and experience with Google Analytics, Marketing Automation Tools, and Salesforce
- Strong understanding of the marketing technology and advertising landscape
- Demonstrable experience in scaling partner marketing programs
- Combination of creative and analytical skills to prove what programs are working – and present back your findings
- Impeccable attention to detail
- Extremely strong verbal and written communication & presentation skills
- Strong work ethic and integrity that complement your ability to work independently
- Self-starter who learns quickly takes ownership, and can navigate a fast-paced environment
- Act as a primary point of contact with partner marketing leads and our Channel Sales Team, building and nurturing those internal and external relationships
- Develop and execute go-to-market strategy for new partnerships and continuously work to improve our channel partner program
- Develop and execute strategic marketing plans across owned, paid, and earned channels driving leads pipeline through referral partners
- Create replicable processes, campaigns, automation tools, and resources (decks, case studies, landing pages, etc.) to support and grow partner relationships
- Craft compelling messaging and bespoke marketing materials for usage by key partners to promote the Payactiv offering
- Working with our events manager, as well as Partner’s Events, Leads to developing and manage a calendar of joint events
- Collaborate cross-functionally with Sales, Marketing, and Account Management Teams to build Partner support plans and collaborative co-marketing efforts
- Manage vendors with partner projects, including scope and timelines
- Analyze and communicate results to rapidly scale successful programs and learnings
PayActiv provides a service that allows workers to access their earned wages before the traditional payday. This helps employees avoid high fees associated with payday loans and overdrafts. The process works by using time and attendance data to calculate the wages that have been earned but not yet paid. Once the employer or benefits provider sends the funds, they are loaded onto the worker's Payactiv Visa Card, allowing for quicker access to money. Unlike many competitors, PayActiv does not charge businesses to offer this service, instead generating revenue through transaction fees when workers use their cards. The company aims to support workers financially while also being socially responsible, as it operates as a public benefit corporation and certified B Corp.
Company Stage
Series C
Total Funding
$135.2M
Headquarters
San Jose, California
Founded
2012
6 month growth
↑ 4%1 year growth
↑ 10%2 year growth
↑ 20%
Simplify's Take
What believers are saying
- PayActiv's services have been shown to significantly reduce reliance on payday loans and overdrafts, providing substantial financial relief to workers.
- The company's partnerships with major platforms and organizations, such as Oracle and Paycor, expand its reach and potential customer base.
- Winning multiple awards, including the Gold Stevie® Award for Corporate Social Responsibility, highlights PayActiv's industry leadership and positive impact.
What critics are saying
- The fintech sector is highly competitive, and PayActiv must continuously innovate to maintain its market position.
- Dependence on transaction fees from Payactiv Visa Cards could be a vulnerability if usage patterns change or regulatory environments shift.
What makes PayActiv unique
- PayActiv's unique business model, which does not charge businesses to offer its services, sets it apart from competitors who often impose fees on employers.
- As a certified B Corp and public benefit corporation, PayActiv's commitment to social responsibility and financial wellness is a significant differentiator in the fintech space.
- Integration with major platforms like Oracle Cloud HCM enhances PayActiv's accessibility and appeal to large enterprises, distinguishing it from smaller, less integrated competitors.