Brand Strategy Director

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Overview

Summary

· Understands both global brand DNA and local consumer insights in order to unlock growth for assigned brands.

· Capable of translating a business goal to a desired human action. Finds a human hook to unlock potential solution spaces by understanding the reasons people are not doing it today.

· Champions effectiveness for brands – creating integrated campaigns that work effectively for the client’s business.

· Manages and directs associate brand strategy directors, senior brand strategists, brand strategists, assistant strategists & interns assigned to them providing guidance and on the job training.

· Responsible for the overall strategic quality and its influence over the creative product for brands assigned or supervised.

Responsibilities

1. Leads development of brand strategies, writing creative briefs, guiding development and presentation of creative work including pitches.

2. Development of a customer journey and a go-to-market blueprint that identifies communication tasks and touchpoints including setting KPIs.

3. Design and implementation of research projects to address client business issues, gain insight into target audiences, testing ad concept and to understand effectiveness with post campaign analysis.

4. Leads strategic projects to develop brand purpose, brand platforms and brand architecture.

5. Brings best-in-class knowledge and inspiration to the table, providing thought leadership across the agency.

Qualifications

Requirements

1. Strong command of most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge. Understands different methods of projective

techniques in order to gain deeper consumer insight.

2. Has talent for abstract thinking, spotting trends and patterns, curiosity and insight into human behavior, an instinct for popular culture, and an understanding of creative work are critical.

3. Understands how to define the roles of media channels to achieve communication tasks along a consumer journey including setting of overall KPIs per communication task.

4. Ability to work directly with clients and building deeper relationships accordingly on behalf of the agency.

5. The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business.

6. Knows how to lead and bring out the best of people. Proactively coaches and directs teams or individuals to achieve maximum performance.

7. Thought leadership and subject matter expert in specific topics related to strategy, communications, culture, brands or technology.

8. Native level Japanese and Fluency in English.