Account Director, Digital and Retail Media

Agency:

Omnicom Media

Job Function:

Account Management and Growth

Job Subfunction:

Sales and Client Operations

Job Description:

Cedar is an award-winning content and communications agency, and our relationship with Tesco is one of our longest-standing flagship partnerships. We’re looking for a brilliant Account Director, Digital & Retail Media to help lead its next chapter.

If you’re commercially sharp, digitally curious and excited by the opportunity to lead ambitious, innovative work with one of the UK’s most iconic brands, this is a role where you can make a real impact.

Role purpose

The Account Director is responsible for the strategic, client, commercial and delivery performance of the Digital & Retail Media portfolio.

They connect Tesco’s digital, content and retail-media ambitions to day to day work, ensuring Cedar delivers measurable customer and commercial value.

They provide senior client leadership, direct the cross-departmental team, own portfolio growth and manage technical, commercial and compliance dependencies.

Core ownership

• Digital & Retail Media client relationships
• Portfolio strategy, performance and development
• Portfolio revenue, margin, scope and growth
• Senior oversight of digital delivery and technical dependencies
• Retail-media and sponsored-content governance
• Performance measurement and optimisation
• Cross-departmental leadership across content, strategy, insights, creative, technical and production teams

Key responsibilities

• Client and strategic leadership
• Lead senior and mid-level relationships across Tesco’s digital, online and retail-media stakeholders.
• Translate client objectives into clear digital-content and retail-media strategies, plans and briefs.
• Lead responses to briefs, including strategic, technical, content, measurement and commercial requirements.
• Connect recommendations to audience needs, customer journeys, Tesco priorities and measurable outcomes.
• Lead portfolio performance reviews and use data to identify optimisation and growth opportunities.
• Bring informed perspectives on digital content, CMS and platform considerations, SEO/GEO, AI discoverability, paid and sponsored content, and evolving retail-media practices.
• Portfolio and delivery leadership
• Set priorities and decision rights across digital and retail-media workstreams.
• Direct the Account Manager and cross-departmental delivery team.
• Maintain senior oversight of delivery, technical dependencies, compliance requirements, risks and client decisions.
• Own final portfolio-level quality reviews before work reaches senior stakeholders.
• Ensure briefs are clear, measurement is agreed and delivery reflects platform and channel requirements.
• Lead escalations involving technology, data, content, rights, suppliers or multiple agencies.
• Ensure insight and performance findings shape future activity, rather than remaining reporting outputs.
• Commercial and growth leadership
• Own portfolio budgets, forecasts, margin and scope performance.
• Develop opportunities across digital content, retail media, sponsored content, optimisation and innovation.
• Lead proposals and costed recommendations for new work.
• Partner with the Operations Director on financial controls, resource requirements and reconciliations.

People and collaboration

• Develop the supporting account-management team.
• Build strong relationships across Strategy, Insights, Content, Creative, Digital Production, Compliance and Finance.
• Coordinate effectively with Tesco’s other agencies, stakeholders and technical partners.
• Make complex digital and technical subjects clear to non-specialist stakeholders.
• Skills and experience
• Senior account-management experience in digital content, customer experience, retail media, sponsored content or integrated digital campaigns.
• Strong commercial and strategic judgement.
• Data literacy and confidence interpreting digital performance.
• Working knowledge of content platforms, CMS workflows, SEO/GEO, measurement and digital governance.
• Ability to manage technical conversations (without needing to be the technical specialist).
• Understanding of branded and sponsored-content.
• Excellent senior stakeholder, presentation and negotiation skills.
• Experience leading multidisciplinary teams and external agency relationships.
• Curiosity about emerging technology, AI, automation and changing customer behaviour.





To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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