STERRY

Runs growth marketing campaigns for online brands

Marketing Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in Hong KongNo salary listedRemote

About the Job

Requirements

Previous experience in a SaaS or MarTech environment.
Ability to move from strategy and planning to execution and campaign delivery.
Experience managing technical team members.
Interest in or familiarity with the creator and influencer marketing industry.
Ability to communicate effectively with executive leadership while collaborating closely with development teams.
Experience in a SaaS, MarTech, or high-growth technology environment.
Ability to translate strategy into execution, turning ideas into impactful campaigns and measurable results.
Comfort leading and collaborating with cross-functional technical teams.
Interest in and understanding of the creator and influencer marketing industry.
Strong communication skills when engaging with executive leadership and technical stakeholders.

Responsibilities

Own and execute end-to-end marketing strategy, including brand, demand generation, content, search engine optimization, paid marketing, and product marketing.
Lead and manage a team across development, design, and data functions.
Drive growth initiatives and monitor key metrics including marketing-qualified leads, sign-ups, conversions, customer acquisition cost, and lifetime value.
Develop and refine the company's product narrative and marketing messaging.
Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel marketing efforts.
Work directly with the chief executive officer to support marketing priorities and business growth.
Work closely with the WordPress Developer, Full Stack Dev Lead, Frontend Developer, UI/UX Designer & Product Lead, Web Scraper, and AI Automation Manager.

Desired Qualifications

Shopify and e-commerce experience is a strong advantage and will be considered highly desirable.

Marketing Director - STERRY Limited
Location: Remote
Job Type: Full-time

Join a dynamic growth marketing agency where precision meets creativity
At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

The Role
We're looking for a sharp, ambitious marketing leader to own everything from the big strategy to the granular execution — and genuinely love doing both. For the Marketing Director role, you will be working directly with the CEO and collaborating with a cross-functional team.

What You'll Do

Own and execute end-to-end marketing strategy, including brand, demand generation, content, SEO, paid marketing, and product marketing.
Lead and manage a team across development, design, and data functions.
Drive growth initiatives and monitor key metrics including MQLs, sign-ups, conversions, CAC, and LTV.
Develop and refine the company's product narrative and marketing messaging.
Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel marketing efforts.
Work directly with the CEO to support marketing priorities and business growth.

Team Structure
The Marketing Director will work closely with:

WordPress Developer
Full Stack Dev Lead
Frontend Developer
UI/UX Designer & Product Lead
Web Scraper
AI Automation Manager

Who You Are

Previous experience in a SaaS or MarTech environment.
Ability to move from strategy and planning to execution and campaign delivery.
Experience managing technical team members.
Interest in or familiarity with the creator and influencer marketing industry.
Ability to communicate effectively with executive leadership while collaborating closely with development teams.
Shopify and e-commerce experience is a strong advantage.

What You'll Bring

Proven experience in a SaaS, MarTech, or high-growth technology environment.
Ability to seamlessly translate strategy into execution, turning ideas into impactful campaigns and measurable results.
Comfortable leading and collaborating with cross-functional technical teams.
Interest in and understanding of the creator and influencer marketing industry.
Demonstrate strong communication skills when engaging with executive leadership and technical stakeholders.
Experience with Shopify and e-commerce ecosystems is highly desirable and will be considered a strong advantage.

Apply
Send your resume and a short cover letter via our Jazz HR portal. Only shortlisted candidates will be contacted.

STERRY Limited is an equal opportunity employer.

About the Company

STERRY

Runs growth marketing campaigns for online brands

STERRY runs growth marketing campaigns for brands selling products online or launching through crowdfunding. Its agency team combines advertising, creative production and public relations with email and text message marketing to reach prospective buyers and retain existing customers. Brands hire the agency to connect brand strategy with e-commerce execution, planning customer acquisition and repeat purchasing across multiple marketing channels. The portfolio includes product launches for Waydoo, EcoFlow and xArm, with campaigns designed to turn online audiences into customers or crowdfunding backers. STERRY was founded in 2018 and is headquartered in Hong Kong.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 2018

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