Growth & Marketing Operations Senior Specialist
About the job
- A bachelor's degree in Marketing, Business, Analytics, Information Technology, Engineering, or a related field.
- At least 8 years of experience, including at least 4 years in B2B growth, demand generation, or marketing operations within technology, SaaS, FinTech, or related sectors.
- Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC, and pipeline reporting.
- Advanced hands-on experience with HubSpot Marketing Hub and familiarity with Microsoft Dynamics or Salesforce.
- Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing, and conversion rate optimization.
- Practical experience using AI and automation tools to improve campaign execution, analysis, and reporting.
- Strong analytics, agency management, and cross-functional leadership skills.
- Excellent English communication and executive reporting capabilities.
- Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
- Define target audiences, channel mix, budgets, testing plans, and campaign roadmaps across KSA, UAE, and Egypt.
- Own performance across paid media, email, web, SEO, retargeting, webinars, events, and always-on journeys.
- Set and track MQL, conversion, cost, and funnel performance targets with key marketing stakeholders.
- Manage media and agency partners, ensuring delivery, quality, spend, and performance against agreed SLAs.
- Own HubSpot Marketing Hub as the core marketing activation and automation platform.
- Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
- Build and optimize segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards, and attribution.
- Lead A/B testing, landing-page optimization, data hygiene, quality assurance, and regular campaign performance reviews.
- Use AI and automation tools to improve analysis, reporting, and scalable campaign operations while maintaining data quality and control.
- HubSpot and GA4 certifications are preferred.
About the company
Sumerge helps organizations in banking, government, telecom and insurance modernize their technology and operations. It provides IT consulting and software development to upgrade legacy systems, automate processes, and improve digital customer experiences. The company works on projects that modernize applications, integrate different systems, automate workflows, and move clients to secure cloud environments, often using AI to generate insights and support decision making. Sumerge distinguishes itself through sector-focused delivery, partnerships with technology leaders like IBM and Software AG, and a project-based model that covers system integration, application modernization, AI implementation, and cloud migrations across more than 17 countries with over 500 completed projects. Its goal is to help clients streamline operations, enable real-time data and experiences, and manage the application lifecycle efficiently by combining consulting, development, and platform integration.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2005
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Simplify's Take
What believers are saying
- Sumerge showcased new AI solutions at LEAP 2026, expanding wallet share with clients.
- Career pages list 400+ employees and 20+ locations, showing continued operating scale.
- Jobs remained open in Cairo and Riyadh in September 2026, indicating active demand.
What critics are saying
- Sumerge depends on Saudi public-sector transformation work; one HRSD slowdown hits revenue immediately.
- Its open roles skew technical delivery and support, signaling constant utilization pressure across projects.
- A few enterprise platforms, especially IBM stack services, create partner concentration and margin compression.
What makes Sumerge unique
- Sumerge won IBM Data Partner of the Year in Saudi Arabia, November 2025.
- Its HRSD relationship delivered three national projects and renewed on September 4, 2026.
- It blends IBM Cloud Pak, Confluent, and OpenShift expertise with government modernization.
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Benefits
- Hybrid Work Options