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Cordialsa USA

Distributes Latin American food products nationwide

Key Account Manager

Full-TimeUpdated on 10/21/2026
No salary listed
Mid
Bachelor's
Corona, CA, USA
HybridHybrid role based in Corona, California, with frequent travel within the assigned territory.
Sales & Account ManagementAccount Management

About the job

Requirements
  • A university degree in Business Administration, Marketing, Engineering, or a related field.
  • At least 3 years of experience managing key accounts, in sales, or in related commercial positions.
  • Experience working with customers in the consumer packaged goods industry, brokers, and distributors.
  • Experience in negotiation and managing commercial relationships.
  • Knowledge of the market and the ability to identify growth opportunities.
  • A valid driver's license.
  • Availability to travel frequently within the assigned territory.
  • Bilingual proficiency in Spanish and English.
  • Strong communication, negotiation, and influencing skills.
  • Ability to develop and maintain strong commercial relationships with customers and strategic partners.
  • Analytical ability to interpret sales, margins, inventory, and other business indicators.
  • Ability to resolve problems and handle challenging customer situations.
  • Ability to work cross-functionally with different company departments.
  • Ability to work independently and manage multiple priorities.
Responsibilities
  • Manage and develop commercial relationships with brokers, distributors, and key accounts, ensuring sustainable growth and profitability.
  • Make periodic customer visits within the assigned territory to strengthen relationships and generate new business opportunities.
  • Identify growth opportunities by customer, channel, and geographic area.
  • Execute commercial strategies aligned with company objectives, budgets, and investment plans.
  • Negotiate prices, promotions, and displays in accordance with internal policies.
  • Analyze sales performance, margins, and portfolio results to support decision-making.
  • Coordinate execution of commercial plans with internal teams, including Sales, Logistics, and Trade Marketing.
  • Track key business indicators, including inventory levels, product turnover, and returns.
  • Manage and resolve customer situations promptly and professionally.
  • Prepare and present periodic performance reports and commercial updates.
  • Perform other duties and special projects as required.
Desired Qualifications
  • Experience in commercial positions involving field work and customer visits.

About the company

Cordialsa USA distributes food products from Latin America and the United States to retailers and foodservice across the U.S., with offices in Texas, California, New Jersey, Maryland, and Florida. It sources items like cookies, nuts, powdered drinks, hot sauces, coffee, chocolates, and pasta, moving them through a nationwide distribution network to multicultural stores, international markets, and American chains. The network and regional sourcing help ensure broad product availability and timely delivery. Goal: connect Latin American foods with U.S. retailers and consumers through an efficient, wide-reaching distribution network.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Spring, Texas

Founded

2004

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Simplify's Take

What believers are saying

  • Cordialsa USA's website was updated September 4, 2026, signaling active operating momentum.
  • Abasto reported in November 2025 that management is strengthening partners and developing people.
  • UNIS updated August 14, 2026 described expansion in multicultural products and major retailer partnerships.

What critics are saying

  • A 2023 California Prop 65 consent judgment over Zuko Horchata Morro exposed lead-compliance weaknesses.
  • The 2023 Latinfood-Zenu trademark fight put Cordialsa USA into core-brand IP litigation.
  • Private-label and chain consolidation can crush distributor margins and weaken Cordialsa USA by 2027.

What makes Cordialsa USA unique

  • Since 2004, Cordialsa USA has distributed Latin American foods across the United States.
  • Its retailer support structure strengthens relationships with major U.S. chains and Latin stores.
  • A 2024 anniversary plan targets sevenfold growth by 2030 through distribution and category expansion.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Employee Referral Bonus
  • 401(k) Retirement Plan

Company News

Latest Nigerian News
Jul 26th, 2022
Upfront Ventures, LLC invested into Cordialsa USA Inc in $50M on Jul 26th 22'.

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital.