Senior Manager

Job Title: Senior Manager, Global Business Unit, Baidu USA

Sunnyvale, CA

Baidu USA, located in Silicon Valley, is seeking a Senior Manager to join our Global Business Unit. The Manager will lead our diverse team and oversee strategic business functions, focusing on programmatic advertising and the AI-driven application of Baidu’s family apps in the United States.

Key Responsibilities:

• Business Oversight and Strategy
  • Forge and strengthen strategic partnerships with key accounts in the U.S.
  • Lead strategic initiatives across programmatic advertising and AI- driven applications within Baidu’s family apps.
  • Supervise mobile applications monetization, explore direct advertisers, and identify innovative U.S partners to boost revenue.
• Profitability and P&L Responsibility
  • Direct responsibility for the U.S. office’s P&L, monitoring the financial health and driving profitability.
  • Actively seek and develop revenue growth opportunities and manage operational costs effectively.
  • Make strategic financial decisions based on financial analysis and profitability metrics.
• Business Intelligence (BI) & Competitive Intelligence (CI)
  • Provide insights to the GBU headquarters team on the U.S internet industry’s landscape, future tendencies, and emerging monetization business models.
  • Understand the business situation of competitive products in the U.S., collect user feedback, and assess product feature information.
  • Dive into the U.S internet ecosystem, including Start-ups, talents, investors, and provide strategic information to headquarters.
• Team Leadership and People Management
  • Directly manage a diverse team, set goals, monitor performance, and foster a supportive work environment.
  • Support Baidu GBU marketing and PR events in the U.S.

Qualifications:

• BS/BA degree required, MBA or equivalent advanced degree preferred.
• Minimum of 5 years of experience, with significant experience in a leadership role.
• Experience in working with various ad tech vendors and platforms, direct advertisers, agency trading desks, SSPs, DSPs.
• Business Development skills with deep knowledge in market-entry strategy, negotiations, contractual terms arrangements, C-level networking, etc.
• Proven project management capabilities, including experience with handling ambiguity, influencing cross-functional teams, and working collaboratively with internal and external partners.’
• Strong analytical and reasoning skills, particularly with technical, contractual, and financial matters.
• Demonstrated experience in people management and team leadership.
• Impeccable business judgment.
• Willingness to travel as needed.
• Proficiency in Mandarin is preferred.