Alcanza Clinical Research

Inclusive clinical trials for diverse patients

Marketing and Patient Experience Strategy Lead - Clinical Research

Marketing Generalist & ManagementPosted on Nov 9

Full-timeLake Mary, FL, USANo salary listed

About the Job

Requirements

A bachelor's degree in health administration, health sciences, business, or a related field and at least 4 years of related experience, or an equivalent combination of education and experience.
Experience with calendar management and scheduling is required.
Proficiency with email, electronic health records, and basic computer applications is required.
Ability to type at least 40 words per minute is required.
Strong organizational skills, attention to detail, and basic math proficiency are required.
Written and verbal communication skills are required.
Ability to listen effectively and work independently as well as in a team environment is required.
Ability to manage multiple tasks and changing workloads and priorities is required.
Ability to work with minimal supervision, identify problems, and help find solutions is required.
Ability to handle sensitive patient health information confidentially and professionally in compliance with HIPAA guidelines is required.
Ability to travel 10% is required.

Responsibilities

Plan, coordinate, and execute marketing projects for clinical research studies.
Provide campaign performance status updates across activated tactics, including media, email marketing, healthcare professional referrals, and community events.
Participate in sponsor and contract research organization status meetings and calls.
Manage and direct patient recruitment vendors, including marketing agencies and technology partners.
Provide marketing updates and support for contract research organization and sponsor meetings, calls, and emails.
Manage timelines, deliverables, budgets for multiple concurrent projects, and Institutional Review Board packet development and routing for sponsor and regulatory approval.
Collaborate with clinical operations, patient recruitment, and external vendors in a timely and professional manner.
Ensure marketing materials comply with regulatory and Institutional Review Board requirements.
Develop project plans, status reports, and post-campaign analyses.
Facilitate meetings with internal stakeholders and external partners to communicate progress and address issues.
Optimize marketing strategies based on data and feedback to support recruitment goals.
Assist with resource allocation and manage sponsor budgets as needed to support project delivery.
Participate in management and site meetings as required.
Perform other duties as assigned.
Travel 10%.

Desired Qualifications

Clinical trial management system experience is preferred.
Bilingual English and Spanish proficiency is highly preferred.

Alcanza is a growing multi-site, multi-phase clinical research company with a network of locations in AL, AZ, FL, GA, IL, MA, MI, MO, NV, VA, SC, TN, TX and Puerto Rico. We have established a strong presence across Phase I-IV studies and several therapeutic areas including vaccine, neurology, dermatology, psychiatry, and general medicine. Join us as we continue to grow.

The Marketing and Patient Experience Strategy Lead (MSL) responsible for planning, executing, and overseeing marketing initiatives designed to support clinical research studies and participant recruitment goals. This role ensures projects are delivered on time, within scope, and aligned with organizational objectives.

Essential Job Duties: Responsibilities may include but are not limited to:

Lead the planning, coordination, and execution of marketing projects for clinical research studies.
Provide campaign performance status updates across all activated tactics (media, email marketing, HCP referrals, community events, etc…)
Participate in sponsor/CRO status meetings/calls
Manage and direct the activities of patient recruitment vendors (marketing agencies, technology partners, etc.)
Provide support/marketing updates for CRO/Sponsor meetings, calls, emails
Manage timelines, deliverables, and budgets for multiple concurrent project as well as all IRB Packets - development and timely routing for sponsor and reg approval
Collaborate with cross-functional teams, including clinical operations, patient recruitment, and external vendors in a timely and professional manner.
Ensure all marketing materials comply with regulatory and IRB requirements.
Develop project documentation, including project plans, status reports, and post-campaign analyses.Facilitate meetings with internal stakeholders and external partners to communicate progress and address issues.
Support recruitment goals by optimizing marketing strategies based on data and feedback.
Assist with resource allocation and manage sponsor budgets as needed to support project delivery.
Participate in management and site meetings as required.
Perform all other duties as assigned
10% travel

Minimum Qualifications: A Bachelor’s degree in health administration, health sciences, business or related field AND a minimum of 4 years related experience, or an equivalent combination of education and experience, is required. Experience with calendar management / scheduling is required. Clinical trial management system experience is preferred. Bi-lingual (English / Spanish) proficiency is a plus.

Required Skills:

Proficiency with computer applications such as email, electronic health records, and basic applications.
Ability to type proficiently (40+ wpm).
Must possess strong organizational skills, attention to detail, and have basic math proficiency.
Well-developed written and verbal communication skills. Bi-lingual (English / Spanish) proficiency is highly preferred.
Well-developed listening skills and the ability to work well alone as well as in a team atmosphere.
Ability to handle multiple tasks and changes in workloads and priorities.
Ability to be professional, respectful of others, self-motivated, and exemplify a strong work ethic.
Must possess a high degree of honesty and dependability.
Ability to work under minimal supervision, identify problems and help find solutions.
Ability to handle highly sensitive patient health information in a confidential and professional manner, and in compliance with HIPAA guidelines.
10% travel

About the Company

Alcanza Clinical Research

Inclusive clinical trials for diverse patients

Alcanza Clinical Research conducts inclusive clinical trials by partnering with pharmaceutical companies, medical providers, and community organizations to enroll diverse patient populations across major therapeutic areas. Its studies follow established protocols with certified research professionals to ensure patient safety and data integrity, while participants may receive health tests and access to emerging treatments at no cost. The company differentiates itself through active community collaboration, broad patient diversity, and education alongside trial execution, expanding trial reach. Its goal is to speed the development of new therapies by removing participation barriers and delivering high-quality, diverse clinical research.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Lake Mary, FL
Founded: 2021

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