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The Honest Company

Direct-to-consumer, eco-friendly consumer goods

Associate Brand Manager - Hand Sanitizing & Skincare

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeMinneapolis, MN, USAIn-person

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, Banking, Consulting, Strategy, or another commercial function within a CPG company is required.
  • Strong analytical skills and experience using business performance, consumer, and syndicated data to develop recommendations are required.
  • Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives is required.
  • Strong project management skills and the ability to manage multiple priorities and deadlines are required.
  • Excellent communication skills and the ability to synthesize information and influence cross-functional partners are required.
  • Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams is required.
  • Proficiency with Microsoft Excel and PowerPoint is required.

Responsibilities

  • Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
  • Support development and execution of the Hand Sanitizing & Skincare annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
  • Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure execution.
  • Partner with Sales, Category Management, and Shopper Marketing to support retailer sell-in stories, customer presentations, and retail execution.
  • Monitor business performance across retail and eCommerce channels, identify velocity drivers, and recommend action plans to improve distribution, productivity, and household penetration.
  • Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
  • Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
  • Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure timely delivery of key initiatives.
  • Support development of packaging updates, product positioning, claims, and consumer communications that strengthen the brand's differentiated positioning.
  • Contribute to consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
  • Manage day-to-day business operations, maintain organization and follow-through, and proactively identify opportunities to improve processes and execution.

About the Company

The Honest Company

Direct-to-consumer, eco-friendly consumer goods

The Honest Company offers eco-friendly consumer goods across beauty, baby, and cleaning categories through a direct-to-consumer online store. Products are designed with clean, safe ingredients and are dermatologist-approved, with options like a Diapers & Wipes Bundle subscription that saves customers on regular shipments. The company works by selling directly to consumers via its website and leveraging subscriptions, with perks such as free US shipping on orders over $50. What sets this company apart is its emphasis on transparency, social justice, ethical practices, and sustainability throughout its supply chain, alongside a strong focus on health-conscious customers. The goal is to provide high-quality, sustainable products while maintaining clear, responsible practices, building a reliable recurring revenue stream, and empowering consumers to make safer, ethically sourced choices.

Company size
201-500
Company stage
IPO
Headquarters
Los Angeles, CA
Founded
2012

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