News Partner Manager
TikTok
News Partner Manager
TikTok
Short-form video platform with ads
About the Team TikTok is where over a billion people come to discover, create, and connect. The Thailand Content Partnerships team sits at the heart of this mission, we work with local broadcasters, digital publishers, journalists, news creators, and media associations to grow a high-quality, trusted, and sustainable news ecosystem on TikTok. We believe that diverse, credible news content makes the platform better for everyone. About the Role We are looking for a senior, market-facing Partner Manager to lead TikTok's News vertical in Thailand. This is a high-impact, high-autonomy role for someone who understands both the newsroom and the newsfeed — someone equally comfortable advising a legacy broadcaster on short-form strategy as they are onboarding an emerging digital journalist into a growth program. You will own the end-to-end news partner strategy: shaping which partners we invest in, designing programs that help them grow, leading tentpole moments (major editorial events and campaigns), and representing TikTok externally with the industry. You'll work closely with Product, PR, Public Policy, and Trust & Safety teams to ensure our news ecosystem is vibrant, safe, and built to last. This role reports to the Southeast Asia Content Partnerships Lead and has no direct reports initially, with opportunity to build a team as the vertical scales. What You'll Do Partner Strategy & Growth - Own Thailand News OKRs (Objectives and Key Results) across publisher growth, journalist onboarding, product adoption, tentpole campaigns, and offline activations. Setting quarterly priorities and delivering against measurable targets. - Identify, onboard, and nurture high-potential journalists, creators, and media organizations into direct and scaled growth programs, with clear success metrics for content quality and consistency. - Negotiate and manage strategic partnerships with key publishers, broadcasters, and media associations building long-term, trust-based relationships that deliver mutual value. Content & Platform Strategy - Lead local content strategy for the News vertical, translating market insights into actionable, metrics-driven plans that grow high-quality news supply. - Localize global product initiatives (e.g., LIVE, TikTok Studio, CapCut) into effective partner activations tailored to the Thailand market. - Champion priority formats and partner communities, accelerating adoption of emerging content types that attract and retain audiences. Programs & Operations - Design and execute scalable programs from training workshops to creator incubators that mobilize journalists, creators, and publishers around platform objectives. - Streamline partner workflows using data-driven planning to reduce onboarding time and improve the partner experience. - Gather and synthesize partner feedback, representing Thailand market realities to internal Product and Policy teams to advocate for partner success. External Representation - Represent TikTok externally at industry events, conferences, press engagements, and partner meetings, acting as a credible, trusted face of the platform's news efforts. - Stay ahead of Thailand's media landscape tracking trends, identifying whitespace opportunities, and positioning TikTok as the platform of choice for news innovation.
Minimum Qualifications - Industry experience: Background in news strategy, editorial, audience development, social strategy, or partnerships at a news publisher, broadcaster, digital media company, or platform. - Thailand media expertise: Deep understanding of Thailand's news landscape, you know the key players, the emerging voices, and the structural shifts reshaping the industry. - Significant experience across the news media ecosystem, with a track record of driving measurable growth. - Platform fluency: Hands-on experience with social media platforms and a strong grasp of how journalists, creators, and publishers use digital tools to build audiences and sustainable businesses. - Communication excellence: Outstanding presentation and stakeholder management skills in both Thai and English (business proficiency or higher in both), with the confidence to engage senior external partners and internal executives. - Self-direction: Demonstrated ability to operate independently, drive projects from concept to completion, and make sound decisions in fast-moving environments. Preferred Qualifications - Data-driven mindset: You use data, analytics, and insights (experience with dashboards, Excel, or SQL is a plus) to make pragmatic, high-impact decisions rather than relying on intuition alone. - Public presence: Experience representing an organization at industry events, conferences, or in media engagements. - Partner management track record: Proven success growing partner accounts and building durable, trust-based relationships that delivered measurable results. - Product & safety awareness: Familiarity with content moderation, Trust & Safety considerations, or platform policy, enabling effective collaboration with internal teams on sensitive news content. - Operational agility: Comfortable switching between high-level strategy and hands-on execution, with a bias for action over perfection.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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