Senior CPQ System Analyst

Hakan Özal joins impact.com to drive enterprise partnership growth in DACH. impact.com, the world's leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company's continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy in the region, focusing on enterprise advertisers managing complex, cross-channel partnerships. His role will include helping brands integrate affiliate, creator, referral, and B2B partnerships within a single platform to gain a clearer view of the customer journey across partnership channels. "With many companies only beginning to unlock the full potential of partnerships, my focus will be on helping brands build programmes that are scalable, measurable, and set-up to deliver growth," Özal said. "impact.com enables companies to manage affiliate, creator, and strategic partnerships in one place, providing better insight into how these partnerships contribute across the customer journey." impact.com provides technology that enables brands to manage, measure, and optimise partnerships across channels. By connecting brands with affiliates, creators, referral partners, and B2B collaborators, the platform helps organisations build trusted ecosystems where communities of partners can drive growth together. In today's environment, where consumers rely more on recommendations and trusted voices than traditional advertising, these partnerships are increasingly central to sustainable, data-driven business outcomes. In the DACH market, impact.com sees significant potential in sectors where complex customer journeys, strict data requirements, and regulatory obligations make transparent, measurable partnership programmes particularly valuable. Erwin Plomp, senior vice president for EMEA at impact.com, says: "The DACH market is an important growth area for impact.com, particularly as more enterprise brands look to partnerships as a strategic growth channel. Hakan brings deep experience in building sophisticated partnership programmes and his knowledge of the region will help us support brands looking to scale partnerships in a more strategic and measurable way." Özal brings extensive experience in performance marketing. His career spans leadership roles at Groupon, Awin, DKB, and bunq. As part of the executive management team at financeAds, he led the company's international expansion and established it as a leading specialist in affiliate marketing for financial services. He also served as chairman of the Affiliate Marketing Committee within the German Association for the Digital Economy (BVDW), actively shaping industry quality standards. The appointment reflects impact.com's continued investment in the enterprise segment and its commitment to supporting brands in regulated industries with scalable, data-driven partnership solutions. Impact.com. The leading global partnership management platform, impact.com transforms the way enterprises manage and optimise all types of partnerships - including affiliates, influencers and commerce content publishers. The company's purpose-built platform he... Powered by PressBox

impact.com launches Geodesix AI data marketplace. impact.com launches Geodesix, a data marketplace that gives AI systems licensed commerce content while ensuring publishers are fairly compensated. impact.com has launched Geodesix, a new data marketplace designed to connect artificial intelligence systems with licensed, high-quality commerce content - while creating a clear and sustainable compensation model for publishers. Developed through Impact Labs, the company's innovation and venture arm, Geodesix is intended to address a growing imbalance in the AI economy. As large language models increasingly draw on the work of journalists, reviewers and creators to shape consumer decisions, publishers have often received little or no compensation when their content is used to generate AI-driven answers. The launch comes as AI becomes a primary channel for product discovery and recommendations, accelerating declines in traditional referral traffic. Industry data indicates that AI-generated answer features can reduce clicks to publisher websites by nearly 50 per cent, with some publishers reporting search referral losses of more than 30 per cent as AI systems deliver answers directly. Geodesix seeks to respond to this shift by establishing a licensed content layer tailored to the AI era. "AI is built on content, but the people who create that content haven't had a fair way to participate in the value it generates," said Hanan Maayan, head of Impact Labs and general manager of Geodesix. "Geodesix creates a simple, transparent way for AI companies to access trusted publisher content, and for publishers to finally be paid when their work is used." The platform provides AI systems with approved access to commerce content, including product reviews, buying guides, tutorials, comparisons and list-based articles from established publishers and creators. When that content contributes to an AI-generated response, Geodesix identifies its role and allocates revenue to publishers through a share-value model. The initiative builds on impact.com's long-standing position in commerce partnerships and its relationships with global brands, publishers and creators. While incubated within impact.com, Geodesix operates independently, with its own team and platform, allowing it to work flexibly with a wide range of AI companies while contributing to impact.com's long-term growth strategy. Geodesix is currently available to a select group of customers, with early use cases centred on AI-powered shopping assistants and product recommendation tools. The company plans to expand into additional sectors, including travel, financial services and B2B software.