Marketing Research Manager/Strategist
ICF International
Marketing Research Manager/Strategist
ICF International
Global solutions provider delivering technology-driven consulting
The Company
At ICF Next, we are driven by the opportunity to solve complex challenges that matter. Our teams combineexpertisein science, technology, analytics, and program management to help government clients tackle critical national priorities. We are fearless in exploringnew ideas, relentless in delivering results for our clients, and committed to making a meaningful impact. We bring together strategists, creatives, technologists, and communicators to deliver integrated marketing and recruitment solutions that strengthen mission-driven organizations.
The Work
ICF Next is seeking aMarketing Research Manager/Strategistto support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives.This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.
Therole supports data-informed strategy development by analyzing market trends, audience insights, and campaign performance to inform recruitment marketing efforts and improve overall program effectiveness.
The roleoperatesat the intersection of research, analytics, and marketing, translating data into actionable insights that support targeting, messaging, and campaign optimization in a fast-paced, mission-driven environment.
Job Location
Onsite – Washington, DC (government facility, Metro accessible). All work is performedonsitein a secure federal environment. Limited telework may be authorized only aspermittedby the client and contract requirements.
What You Will Do
Conduct market, audience, and competitive research to support recruitment marketing strategies
Analyze marketing and campaign performance data toidentifytrends and opportunities.Develop insights and recommendations to improve targeting, messaging, and engagement
Support development of audience segmentation and data-informed marketing approaches
Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives
Contribute to reporting, briefings, and presentations for stakeholders
Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) tomonitorperformance andidentifyopportunities for improvement
Assistin development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization
Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights
Identifyemerging trends in workforce behavior and digital engagement
Supportongoing optimization efforts through testing and analysis
Basic Qualifications
Active Top Secret (TS) clearancerequired
Ability to work onsite full-time in Washington, DC
U.S. citizenshiprequired
Bachelor’s degree in marketing, communications, business, economics, or a related field
3+ years of professional experience in marketing research, analytics, or related field
Preferred Qualifications
Experience supporting federal government or public-sector programs
Familiarity with recruitment marketing or employer branding
Experience analyzing data to generate actionable insights
Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights
Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement
Professional Skills
Strong analytical and problem-solving skills
Ability to translate data into clear, actionable insights
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Collaborative mindset with the ability to work across teams
Bot and Third-Party Applications
Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact [email protected] for assistance.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read our EEOpolicy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please email [email protected] and we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.
Read more about workplace discrimination rightsor our benefit offerings which are included in the Transparency in (Benefits) CoverageAct.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance at [email protected]. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$81,147.00 - $137,949.00DC Client Office (DC88)Global solutions provider delivering technology-driven consulting
ICF International is a global solutions and technology provider that helps organizations tackle complex challenges and manage change. It combines deep expertise with technology-enabled services to deliver advisory, program management, and digital/analytic solutions that support clients across sectors. Its approach centers on applying specialized knowledge and data-driven tools to meet client needs and implement practical outcomes. The company differentiates itself by blending broad, deep expertise with technology to deliver integrated, end-to-end services at scale, rather than focusing on a single niche. Its goal is to help clients solve difficult problems, navigate transitions, and shape the future by delivering practical, measurable results.
Explore more opportunities at ICF International