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Full-Time

Staff Software Engineer

Special Projects

Confirmed live in the last 24 hours

Northbeam

Northbeam

51-200 employees

Marketing intelligence platform for advertisers

Data & Analytics
Enterprise Software
AI & Machine Learning

Senior, Expert

San Francisco, CA, USA

Category
Backend Engineering
Software Engineering
Required Skills
Python
Data Structures & Algorithms
SQL
Apache Thrift
Linux/Unix
Data Analysis
Requirements
  • Expert in Python, SQL, and Linux / UNIX terminals
  • Six to eight years of experience, thrives in a startup stage
  • Solid understanding of the applications for: Database engines – both traditional OLTP and distributed OLAP systems, Cloud infrastructure primitives – object stores, message queues, compute, Observability tools – logging, metric stores, application performance and error monitoring
  • Experience with building orchestrated batch data processing pipelines, in particular for large-scale (> 1TB) analytics
  • Enthusiasm for collaborating with both technical and non-technical stakeholders
Responsibilities
  • Partner with product managers, engineers, leadership to build products to solve high-value customer problems.
  • Expand the functionality of the large-scale number crunching systems which power the core of our marketing attribution algorithms by integrating with various data sources.
  • Build creative solutions to handle data coming from many sources (S3, SFTP, email, and more) of many different types (Parquet, JSON, CSV, Thrift) in an extensible and sustainable manner.
  • Design, implement, document, and scale customer-facing APIs, enabling customers to connect their data to Northbeam faster, decreasing the time to onboard.
  • Design, develop and maintain the data models and transformations that will enable us to accelerate product development on our core ecommerce analytics product.
  • Establish best practices, frameworks, and repeatable processes that enable us to measure the impact of changes to our complex systems.
  • Mentor younger members of the engineering team, promoting organizational growth while maintaining a high bar for excellence and technical curiosity.

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and accurately attribute sales, with Media Mix Modeling (MMM) to evaluate the effectiveness of different marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.

Company Stage

Series A

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

8%

1 year growth

-3%

2 year growth

130%
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Simplify's Take

What believers are saying

  • Recent funding rounds, including a $15 million Series A and nearly $20 million in new equity, position Northbeam for aggressive expansion and product development.
  • The addition of new metrics like shipping, discounts, refunds, and taxes enhances the platform's analytical capabilities, providing more comprehensive insights for clients.
  • Northbeam's advanced features like budget scenario recommendations and channel-by-channel revenue forecasting enable clients to make highly informed, data-driven decisions.

What critics are saying

  • The reliance on large-scale advertisers means Northbeam may be vulnerable to economic downturns that impact advertising budgets.
  • The competitive landscape in marketing intelligence is fierce, with numerous well-funded players vying for market share.

What makes Northbeam unique

  • Northbeam's integration of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) offers a comprehensive approach to understanding marketing impact, unlike competitors who may focus on just one method.
  • The platform's focus on large-scale advertisers with significant budgets allows for tailored, high-impact solutions that smaller competitors may not be able to provide.
  • Northbeam's subscription model with dedicated support from a Customer Success Manager and Media Strategist ensures personalized service, setting it apart from more generic, self-service platforms.