Overview

Northbeam.io provides a marketing intelligence platform aimed at helping businesses optimize their advertising budgets and improve performance. It primarily targets brands that spend over $250,000 monthly on advertising. The platform integrates Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) to analyze the effectiveness of marketing efforts across various channels. MTA tracks customer interactions to accurately attribute sales, while MMM uses statistical analysis to recommend the best budget allocations for different marketing channels. Northbeam operates on a subscription-based model with custom pricing, ensuring personalized support for each client. Key features include budget scenario recommendations, channel-specific revenue forecasting, and insights into the relationships between marketing channels. The goal of Northbeam is to enable large-scale advertisers to make informed, data-driven decisions that maximize their marketing efficiency.

Simplify's Take

What believers are saying

• Northbeam raised $19.6M to expand and accelerate product development in 2023.
• The platform's AI-driven predictive analytics align with rising trends in marketing.
• Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.

What critics are saying

• Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.
• Privacy regulations like CCPA may increase Northbeam's operational costs.
• Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.

What makes Northbeam unique

• Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.
• The platform offers personalized support with a Customer Success Manager and Media Strategist.
• Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.

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Funding

Total Funding

$15M

Meets

Industry Average

Funded Over

1 Rounds

$15,000,000

Series A

Aug 2022

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Meet Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$15M

$15M

$30M