About

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and accurately attribute sales, with Media Mix Modeling (MMM) to evaluate the effectiveness of different marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.

Simplify's Take

What believers are saying

• Recent funding rounds, including a $15 million Series A and nearly $20 million in new equity, position Northbeam for aggressive expansion and product development.
• The addition of new metrics like shipping, discounts, refunds, and taxes enhances the platform's analytical capabilities, providing more comprehensive insights for clients.
• Northbeam's advanced features like budget scenario recommendations and channel-by-channel revenue forecasting enable clients to make highly informed, data-driven decisions.

What critics are saying

• The reliance on large-scale advertisers means Northbeam may be vulnerable to economic downturns that impact advertising budgets.
• The competitive landscape in marketing intelligence is fierce, with numerous well-funded players vying for market share.

What makes Northbeam unique

• Northbeam's integration of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) offers a comprehensive approach to understanding marketing impact, unlike competitors who may focus on just one method.
• The platform's focus on large-scale advertisers with significant budgets allows for tailored, high-impact solutions that smaller competitors may not be able to provide.
• Northbeam's subscription model with dedicated support from a Customer Success Manager and Media Strategist ensures personalized service, setting it apart from more generic, self-service platforms.