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Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and accurately attribute sales, with Media Mix Modeling (MMM) to evaluate the effectiveness of different marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. Key features include budget scenario recommendations and channel-specific revenue forecasting, enabling clients to make informed, data-driven decisions.
Company Stage
Series A
Employees
51-200
Industries
Data & Analytics, Consulting, Consumer Software
Total Funding
$15M
Headquarters
N/A
Founded
2019
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