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About Northbeam
Industries
Data & Analytics
Consulting
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$14.6M
Headquarters
San Francisco, California
Founded
2019
Overview
Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) to analyze the effectiveness of marketing efforts across various channels. Northbeam operates on a subscription-based model with custom pricing, providing personalized support to clients. The goal is to enable clients to make informed, data-driven decisions that maximize their marketing efficiency.
Simplify's Take
What believers are saying
- Northbeam raised $19.6M to expand and accelerate product development in 2023.
- The platform's AI-driven predictive analytics align with rising trends in marketing.
- Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.
What critics are saying
- Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.
- Privacy regulations like CCPA may increase Northbeam's operational costs.
- Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.
What makes Northbeam unique
- Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.
- The platform offers personalized support with a Customer Success Manager and Media Strategist.
- Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.
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Funding
Total Funding
$14.6M
Meets
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Equity package
Generous base salary
Healthcare Benefits (medical, dental, vision)
Travel to meet with the team
Flexible Paid Time Off
Paid Holidays
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -6%2 year growth
↑ 3%Northbeam is excited to launch four new order metrics available across the Northbeam platform: shipping, discounts, refunds and taxes.
San Francisco, CA – According to filings with the U.S. Securities and Exchange Commission, Northbeam is raising $19,596,769.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Austin Harrison played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development. About Northbeam
Northbeam, the machine learning-powered marketing measurement platform for DTC and ecommerce brands, today announced it has closed $15 million in Seri
Northbeam, a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands, raised $15M in Series A funding
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About Northbeam
Industries
Data & Analytics
Consulting
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$14.6M
Headquarters
San Francisco, California
Founded
2019
Northbeam is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today