What The Normal Brand does: It designs and sells craft casual wear and accessories intended for everyday use by people who want understated style that works in both urban and rural settings. How its products work: The brand focuses on versatile, everyday clothing such as shirts and accessories that are comfortable and easy to wear in a variety of environments, emphasizing simple, dependable style rather than flashy details. How it differs from competitors: The Normal Brand emphasizes practical, versatile casual wear rooted in a basement-started, family-led origin, delivering understated designs meant to transition from city life to country life without fuss. What its goal is: To provide accessible, well-made everyday clothing (like the classic Normal shirt) that fits real-life wear for people who move between different settings with comfortable, timeless style.
Company Size
51-200
Company Stage
Grant
Total Funding
$50K
Headquarters
St. Louis, Missouri
Founded
2015
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