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Builden Partners

Legal Marketing Technology - Martech, Consultant

Implementation & Technical Account ManagementConfirmed live in the last 24 hours
Full-timeChicago, IL, USANo salary listed

About the Job

Requirements

  • Hands-on experience working with CRM systems inside Am Law or mid-sized law firms, or within professional services organizations such as consulting, accounting or financial services, with a track record of improving adoption and outcomes.
  • Demonstrated ability to plan change initiatives tailored to law firm cultures.
  • Experience designing and delivering multi-format training and developing user-friendly training assets.
  • Strong understanding of law firm marketing and business development operations.
  • Proficiency in CRM configuration, administration and optimization; data hygiene, governance, segmentation and reporting; marketing automation and email marketing tools; and functional familiarity with CRM integrations and APIs.
  • Strong data management and analytics skills, including the ability to build actionable dashboards and reports aligned to business development goals and key performance indicators.
  • Skill in requirements gathering, roadmap planning and strategic consulting.
  • Ability to explain technical concepts to non-technical users.
  • Understanding of legal industry expectations around confidentiality, data privacy and information security.
  • Ability to manage multiple client priorities independently and deliver high-quality work on deadline.

Responsibilities

  • Serve as a subject-matter expert on leading law firm CRM platforms, including Intapp DealCloud, Salesforce, HubSpot, InterAction+, Nexl, Dynamics and Zoho.
  • Support CRM implementation, configuration, migration, cleanup and optimization projects.
  • Contribute to change management efforts, including stakeholder communications, user engagement planning and adoption strategies tailored to law firm cultures.
  • Develop and deliver training programs, including live trainings, one-on-one sessions, recorded demos, quick-reference guides and full training manuals.
  • Advise on best practices for data structure, contact management, experience tracking, activity capture, segmentation and reporting in the law firm environment.
  • Assist with marketing automation, email campaign setup, event tracking and integrations with third-party tools such as event platforms, proposal systems and website forms.
  • Troubleshoot CRM and marketing technology issues and provide practical, action-oriented recommendations.
  • Translate marketing and business development goals into scalable workflows, automations, dashboards and reports that improve efficiency and transparency.
  • Collaborate with other consultants, business development leaders, marketers, IT teams and attorneys at client firms to ensure alignment across people, processes and technology.
  • Document processes, system configurations, requirements and recommendations in clear, user-friendly formats that support long-term sustainability.

About the Company

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