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Lululemon

Direct-to-consumer premium activewear and footwear

Area Community Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSingapore

About the Job

Requirements

  • A bachelor's degree is preferred.
  • At least 2 years of experience building connections or relationships on behalf of a brand.
  • Proven success creating and executing community plans or tactics.
  • Ability to manage multiple tasks and projects with strong organization and attention to detail.
  • Demonstrated or passionate commitment to inclusion, diversity, and equity principles.
  • Ability to work in Singapore is required.
  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, and not take yourself too seriously.

Responsibilities

  • Coach and coordinate stores on vision and execution across all phases of community foundational excellence, including intentional use of community budgets for product seeding, community engagement and activations, and allocated community hours.
  • Partner with the Regional Manager, Store Managers, and Store Community Specialist to support all phases of the Local Ambassador Journey, including sourcing, onboarding, engagement, and offboarding; serve as the secondary relationship manager for local ambassadors, helping stores strengthen engagement and create meaningful experiences.
  • Maintain close relationships with store teams through regular store visits, attendance at team meetings, and participation in Ambassador connects and classes.
  • Identify emerging community leaders, studios, run clubs, fitness partners, and wellness communities aligned with brand priorities, and connect stores with local opportunities.
  • Advise and partner with the Regional Manager and stores on submissions to the Community Initiatives Fund and Store Local Events.
  • Consult and partner with the Store Manager on O&O's for their community strategy.
  • Filter and present partnership opportunities to the Market Community Lead.
  • Enroll store teams in the Centre for Social Impact, brand campaigns, and Cultural Awareness Days.
  • Partner with Market Community Leads to plan, coordinate, and deliver city-wide activations, Run Club initiatives, and other strategic community experiences.
  • Monitor community health across assigned stores and share insights, trends, and opportunities to support community growth, guest acquisition, and community engagement.
  • Collaborate with cross-functional partners, including Brand and RBE.

About the Company

Lululemon

Direct-to-consumer premium activewear and footwear

Lululemon Athletica focuses on premium activewear, loungewear, and footwear for people with active lifestyles. The company sells high-quality, stylish apparel online and through its own stores, using a direct-to-consumer model and a strong community approach through events and an Ambassador program. Its products are designed for activities like yoga, running, training, and everyday wear, emphasizing performance fabrics, comfort, and versatility. Lululemon differentiates itself from competitors with a premium positioning, a loyal customer base, and a robust community and brand-building strategy, rather than relying on third-party retailers. The company’s goal is to be a leading premium brand in the activewear market by delivering high-quality products, fostering customer loyalty, and growing its direct-to-consumer footprint.

Company size
10,001+
Company stage
IPO
Headquarters
Vancouver, Canada
Founded
1998

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